Think of McDonald’s and the first thing that pops to mind is a burger â€” and fries.
Think again. The nation’s largest fast-food chain is on a multibillion-dollar mission to become a serious beverage juggernaut, too.
In the process, it’s turning the fast-food world upside down. It’s trying to redefine consumer habits for the simple act of stopping for a drink. And that’s pitting it against convenience stores, supermarkets and specialty coffee chains such as Starbucks.
The chain has slowly been rolling out iced frappÃ©s only since March, but CEO Jim Skinner already credits April’s impressive 3.8% same-store sales boost, in part, to frappÃ©s.
Now, smoothies are on tap.
Photo: Rebecca Cook / USA TODAY.