Just one week after our country celebrates its birthday, 7-Eleven, Inc. customers across the country will raise their free 7.11-ounce SlurpeeÂ® drinks to salute the all-American convenience retailer. Thatâ€™s because Sunday is July 11 â€“ also known as 7/11 or 7-ElevenÂ® Day â€“ the day when the worldâ€™s first convenience chain celebrates its birthday. 2010 marks 83 years since the company was founded in Dallas, Texas.
Participating 7-Eleven stores across America and Canada will serve 5 million free Slurpee frozen carbonated beverages in special birthday cups on Sunday (while supplies last). â€œSlurpee-brationsâ€ and 7-Eleven birthday parties are being held around the country with music, entertainment, prizes and food sampling. The convenience chain has been celebrating its birthday with free Slurpee drinks since its 75th anniversary celebration in 2002.
7-Eleven is also using its namesake day to kick off its second annual SlurpeeÂ® Battle of the Bands (BOTB) contest. Starting this Sunday, 12 home-grown musical groups will begin showcasing their talents and compete for semi-finalist status at four regional concerts.