At a time when unemployment cannot seem to drop below the 9% mark, the government has drafted some initiatives with the goal of kick starting job creation once again. The project, called “Startup America,” is set to focus on innovation and entrepreneurship. According to The Washington Post, it will work with different programs that are currently in progress to help build investments in startup businesses.

“Entrepreneurs embody the promise of America: the belief that if you have a good idea and are willing to work hard and see it through, you can succeed in this country,” Obama said in a statement. “And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.”

The administration launched the project with a high-profile White House event featuring scores of entrepreneurs, some of whom offered testimonials to the job creation possibilities that new businesses can bring to the economy.

“We want to celebrate the work of entrepreneurs, shine a spotlight on entrepreneurs,” Case said.

Photo by Mark Skrobola

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