Scentsy Unveils New, Trend-Defining Fragrances and Globally-Influenced Wickless Candle Designs

BusinessWire:

Scentsy, Inc., a rapidly growing home fragrance company, today released its Spring/Summer 2011 catalog, which features some of its boldest new products yet with 16 new wickless candle fragrances and an expanded line of decorative warmers featuring contemporary and global designs.

“As the line between fine fragrance and home fragrance blurs, we are creating scents that blend fragrance notes in trend-defining ways. Our spring/summer fragrances include several fantasy fragrances with ingredients you wouldn’t naturally find together, such as citrus, floral and wood. The result is out of this world – quite literally,” said Heidi Thompson, president of Scentsy and co-owner with her husband, Orville Thompson.

One such fantasy fragrance is Scentsy’s new Faerie Blossom. It has top notes of mandarin and violet leaves, which add a floral lift. Mid notes of tart lychee fruit, bergamot, and mint are softened by base notes of sweet lotus flower and woody vetiver to create a romantic, fresh, and fruity fragrance perfect for spring and summer.

In addition to new fantasy fragrances, Scentsy’s spring and summer line includes light romantic fragrances that feature sweet gourmand or edible notes. Forever Pink is one such romantic fragrance that combines cherry blossoms and freesia with blackcurrant jam and musk. Another popular fragrance is sure to be Love Story, which blends pink jasmine and sensual amber with luscious dark chocolate. Other new fragrances bring playfulness and a youthful energy into the home. Pomatini conjures a delightful pomegranate and grapefruit tonic, effervescent soda bubbles, and fresh berries. Groovy Grapefruit combines energetic grapefruit, fresh wheatgrass, and amber in an uplifting, intriguing scent.

Scentsy’s fragrant wickless candles are heated in elegant ceramic warmers using a low-watt light bulb, so there is no flame, smoke or soot. With more than 100 warmers to choose from in the Spring/Summer 2011 catalog, Scentsy offers a design to suit everyone’s taste, according to Thompson.

To complement global décor, Scentsy’s latest designs include the Italian-inspired Farfalle warmer, which features a deep burnt red color and bow-tie design; Casbah, a Mediterranean weave layered with rich shades of blue; and Morocco, a debossed Moorish pattern etched into a dark, iridescent sheen. For more contemporary tastes, the new Fizz warmer, which boasts a sleek, all-white design of geometric circles on bone porcelain, creates a delicate glow to add visual interest to any room.

Each new Scentsy catalog features a one-of-a-kind charitable cause warmer to honor a nonprofit organization. Scentsy’s new “Piece by Piece” Charitable Cause Warmer, adorned with colorful jigsaw pieces, benefits the mission of Autism Speaks™ which since 2005 has funded global research, spread awareness, and provided hope to families whose children receive this complex diagnosis. Scentsy will donate 100 percent of the net profits from the sale of this warmer directly to Autism Speaks™. The Piece by Piece Charitable Cause Warmer is available for $35 from March 1 – August 31, 2011.

Logo from Scentsy

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