The Franchising Middle East (FME), the largest international franchise expo in the Middle East region, saw local and international brands maximising on new business opportunities in the region.
The FME concluded on March 16 after providing three days of business opportunities, industry education and networking. More than 3,400 visitors attended the exhibition, which showcased 50 companies from 17 countries.
Many of the exhibitors at the show have already pledged to return next year, said the event organisers.
Akbar Hussain, managing director, Fresh Concept Foods, returned to FME this year after entering the franchising sector following his visit to the show in 2010. More.