Chevron‘s plan to grow its ExtraMile convenience store concept is moving like clockwork, now reaching a 90% to 95% conversion rate for its company-operated stores and having franchisees “fill in” targeted markets up and down the West Coast, officials said.
Currently, the San Ramon, Calif.-based major oil company has more than 500 ExtraMile locations, of which 232 are franchisees, said Ian Noble, retail district sales manager for Chevron’s ExtraMile program. He told CSP Daily News the conversions started in Oregon with Seattle and Portland and northern California in the Bay Area including Sacramento, San Jose and the central coast area. They’ve since moved south into San Diego.