Anna Heard opened the stylish clothing store in 1995 to offer dressy church wear. â€œSunday hats and suits you couldnâ€™t find locally,â€ Heard explained.
Dressing up always has been a passion for Heard. â€œI used to save my money and catch the bus downtown to put clothes on layaway at specialty shops like Ike Saks, Hadesonâ€™s and Boutique Junkins,â€ she said. â€œI always liked the specialty stores because they were unique.â€
A unique shopping experience is just what Heard has created with Jirehâ€™s.
â€œI donâ€™t want to have what the malls have,â€ she said. â€œWe want something to flatter you and make you feel good. Something that makes your friends say â€˜wow, where did you get this?â€™â€
Several times a year, Heard and her husband, Earl, travel to markets across the country to find the items Jirehâ€™s will offer.
â€œWe donâ€™t go on vacation to relax; we go to shop for the store,â€ she said.
The Heards make pilgrimages to Miami, New York, Dallas and Las Vegas to find the â€œone-of-a-kind pieces befitting a specialty store.â€ They order small quantities of each item so customers wonâ€™t find themselves wearing the same thing at an event.
Photo by Joi Ito