â€œI kept hearing stories about all of these plastic water bottles going into landfills, and I thought about the juice boxes kids drink. I told my husband â€˜Why doesnâ€™t someone put it in a box,â€™â€‰â€ said Atherton, of Weston. â€œThen I thought about it, and I said â€˜Why donâ€™t we put it in a box?â€™â€‰â€
In 2008, the Athertons formed Refreshing Ideas and created h20 Spring Water, 16.9 fluid ounces of Canadian spring water packaged in recyclable paper cartons. The water has gotten the attention of Lady Gaga, Justin Timberlake and The Jonas Brothers.
The big idea: h20 Spring Water is packaged in screw-topped paper cartons that are kosher, BPA-free, sodium-free and printed with water-based, solvent-free inks to prevent against chemical leaching. The product is $1.29 each or $5.95 for a six-pack.
Via Miami Herald