According to WalesOnline.co.uk, Brian Conlon didn’t intend to create a health drink for dogs. He happened upon the idea by accident, and Woofit was born.
We had built a new shed onto the old one in the garden, but there was a crack in the perspex roof so when it rained little drops of water would fall off onto the ground. My son had come down with a big bag of dog food and just put it on the floor, so I went out and bought an oval-shaped bowl to keep it in. It just so happened that I put it under the leaking roof.
When the rain dripped down it ran into the bag of food which caused a gravy-like juice to gather at the other end of the bowl. When we let the dogs out to run around the field they went straight for it and couldnâ€™t get enough of it.
I was taking lots of mineral and nutrients to help my health â€“ glucosamine for flexible joints and omega oils â€“ so I decided to add them to it to make a product that not only appealed to dogs taste-wise but was also naturally good for them. I couldnâ€™t keep melting down the biscuits though so I contacted a firm in the Midlands who supplied me with beef essence as an alternative.