Online travel portal, has forayed into the offline segment by setting up its first ever franchisee store in Surat, Gujarat. This store will provide travel related services like bookings of flight tickets, hotel accommodation, car rentals, holiday packages, rail, cruise, bus, sightseeing, visa and Insurance to customers who are still not Internet savvy and prefer booking tickets from a retail outlet.

With this franchisee store, intends to establish its offline presence and distribution network across all cities in India, thereby following a hybrid offline+online sales model similar to and Whats interesting though is that has started with a tier II city (Surat) and it intends to focus on tier II and tier III cities in this fiscal year. It would be interesting to see how much of the offline retail efforts contribute to the company’s overall sales. Read more.