Why is MassageLuXe the franchise that everyone wants to be a part of? Why, exactly, are they so successful? Yes, the professional, skilled staff is a huge reason. Yes, the innovative services they supply consumers are unmatched by any other company. Yes, the luxury and elegance â€“ the actual â€˜peacefulâ€™ time that a person receives after stepping through the doors of the â€˜LuXeâ€™ universe â€“ is one-of-a-kind, and soon becomes a weekly ritual for all clients.
But, the bottom line is that Todd Beckman, who created the incredible businesses of MassageLuXe and FaceLuXe, knew his target audience. He knew who he was marketing to; he had the knowledge that most business owners just donâ€™t grasp anymore â€“ and he is now â€˜giftingâ€™ that knowledge to his franchisees. Full post.