Carl’s Jr. Enters Brazil With IMC Deal

Finance.Yahoo.com:

CKE Restaurants, Inc. announced today that it has entered into a restaurant development agreement with International Meal Company (IMC), to develop 100 Carl’s Jr.® restaurants in Brazil over the next seven years.

IMC is a leading multi-brand casual and quick-service restaurant operator in Latin America with more than 280 company-owned restaurants and 11,000 employees in Brazil, the Caribbean and Mexico. The company operates in captive markets with well recognized brands across the region.

“Brazil has one of the most robust economies in the world and our premium-quality food and up-market facilities will resonate well with the discerning Brazilian consumer,” said Ned Lyerly, Executive Vice President of International for CKE Restaurants. “IMC’s track record of successful growth and knowledge of the market make them a perfect partner to bring the quality of the Carl’s Jr. brand to Brazil.”

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