When people think of entrepreneurship, it’s tempting to picture someone starting an office in their garage and proudly staring at their freshly minted business cards.
But there’s another strain of entrepreneurship, which is franchising, or when a company authorizes an individual or group to act as an agent for the originating company’s products or services. In simpler terms, just going into business for yourself by running an outpost of someone else’s business.
To hear more about this relationship between franchisor and franchisee (but not francheezies), I tracked down two folks from FirstLight HomeCare, a provider of non-medical, live-in and hourly care services. Specifically, President/CEO Jeff Bevis in Cincinnati, Ohio and his franchisee, CEO/Owner Brian Foster in Plainfield and Naperville.
For our readers who are not familiar with your company, can you get them up to speed on what you guys do?