How does a business find out about its customer base to ensure it’s going to hit the right market? Demographic analysis is a valuable tool, and one way to access this is by using the latest Census of Population and Housing data from the Australian Bureau of Statistics. The Census is conducted every five years and the first series of the 2011 Census is released today.

This information can be invaluable for anyone looking to open a franchise. Not only can it help with customer profiling in existing areas of operation, the socio and economic information can help reveal the best location for new franchises. Read more.