Krispy Kreme Doughnut Inc. remains on track to expand its footprint in India with the recent signing of a development deal with Citymax Hotels Pvt. Ltd. Per the deal, Citymax Hotels will unveil 80 locations in the country over the next five years. The outlets will be spread across the South and West India.
The deal follows Krispy Kreme’s earlier pact with the franchisee Bedrock Food Company Pvt. Ltd for entering the country. However, the Bedrock agreement, signed a month before, focuses on expansion in Northern Indian.
The latest alliance reflects Krispy Kreme management’s intent to make India one of the prime markets for international expansion, considering stepped up economic growth and under-penetration of quick-service restaurants in that country as against the saturated North American countries.