There is no shortage of advice available for entrepreneurs on how to grow a business. But to positively affect the bottom line, Brian Miller, COO of Business Partner Franchising, LLC says, â€œThere are only two areas that create revenue for a company â€“ marketing and sales. All other activities contribute only to expenses.â€
A recent survey showed that 87 percent of executives believe marketing and sales are the most pivotal activities in terms of accelerating growth for a company. However, one force that can drive more business to a brand and make a key difference for a company in a marketplace is creating a Unique Selling Proposition (USP) and then communicating it effectively.
â€œA USP defines what makes you unique and more valuable in the market,â€ says Miller. â€œIn marketing, there is the old adage – differentiate or die. I help clients establish a USP that will drive business and sales and leave an indelible mark for their brand.â€
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