According to The Washington Post, Mike Fogarty has been working in the printing industry for the last 25 years or so, mainly selling paper. He’s an affable guy and a born salesman.

The skills he has picked up along the way include knowing a good thing when he sees it.

So when Fogarty happened upon a special film made by ClingZ, a firm based in New Mexico, he immediately saw the potential.

Fogarty realized the product could be toted around like a large roll of wax paper. Tear off a piece, slap it on a wall and start writing — instant white board. He dubbed his discovery Wizard Wall.

The patented, printable and recyclable material can cling to a wall for up to six months. It can be written on with dry-erase markers or washable crayons. It meets standards put forth by the Consumer Product Safety Commission as well as tougher European standards.

Photo by Washington Post.

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