How can you tell your golf balls from others on the green? If you use the Tin Cup stencils to mark your balls, it should be easy, reports The Street.
A golfer simply traces a chosen logo or design onto the ball with a fine-point Sharpie pen. What seems like such a simple idea has become a multi-million dollar business for two golf lovers who turned their passion into profit.
Based on U.S. Golf Association rules, players must be able to identify their ball during play. Apparently up until a few years ago, no one had thought to capitalize on ways to help players comply with the rule. Tin Cup was launched in the spring of 2009 by Jim Millar and Cabell Fooshe and now has roughly 100 designs in its repertoire. The marker sells for $19.95 and can be found online, at retail stores and in pro shops across the U.S.
Tin Cup says it had a 300% sales jump in 2011 over 2010 to $1.2 million.