Niche Biz: Smelly Postcards

Zhu Jingxuan

Zhu Jingxuan, a student in China has created a device to capture the aroma of food on a postcard. The ‘food printer’ uses a camera to take the picture and a smell extractor to collect the aroma simultaneously, then prints a postcard with aroma ink. China Daily has the details:

During a trip, when people enjoy delicious and distinctive local food, they can use the device to take pictures and collect the aroma simultaneously and then print them postcard-style. Posting the cards to family and friends enables them to share a good eating experience visually and aromatically.

“I spent several months designing it,” said the 20-year-old student majoring in industry design. “What I completed was just an idea and draft sketch. Without the help of Sony’s designers, I could not have made the model.”

Zhu’s food printer concept design won the “most-fun” award of the sixth Sony Student Design Workshop. The annual design contest was launched by international electronics company Sony Corp in 2006 and aims to erect a platform for Chinese university students to undertake industry design, inspire their creative potential and support China’s innovations and inventions industry.

If this actually works, this is going to make someone very, very rich.

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