The Best Colors for Driving Conversions

Increase Conversions on Your Ecommerce Site with These Colors

Success for any ecommerce businesses is measured by one thing: sales. In order to grow profits, you need to not only use SEO best practices to bring people to your website, but also build a website design that’s compelling enough to make those visitors loyal customers.

Having a solid website design is an important part of driving conversions, especially when it comes to the colors you use. Shades that both represent your brand and entice customers to take action always yield the best results. Use the following information about color psychology to help drive conversions on your website.

Color Psychology Overview

Study after study shows the profound effect colors have on the brain. Sight is the most dominant of the human senses, and since the world is filled with tints that brighten our surroundings, it’s only natural that what we see has a strong influence on human behavior. Every color has certain connotations that drive the viewer to action. Here are some of the most common:

  • Black: Authority, power, style, timeless, submission
  • White: Innocent, purity, contrast, sterility
  • Red: Love, strong emotions, rage, passion, action
  • Orange: Communication, optimism, energy, warmth
  • Purple: Royalty, wealth, artificial, luxury
  • Yellow: Happiness, attention getter, passion, concentration
  • Blue: Trust, peace, loyalty, calm
  • Green: Growth, nature, money, generosity, harmony
  • Brown: Reliability, stability, friendship, tradition

Knowing the different connotations associated with each of these colors is integral to good website design. Driving conversions is often a product of knowing which colors encourage the most action and represent your brand the best.

The Best Colors for Conversions

When it comes to calls to action, the best colors for conversions are bright, primary hues (blues, reds, and yellows). Customers are inexplicably drawn to primary colors, perhaps because of their familiarity and attention grabbing qualities. They work especially well for calls to action when paired against a neutral background.

According to various studies, here are some of the connotations associated with primary colors that make them prime for drawing in customers:

  • Red: This is one of the most dominant colors in psychology. It’s associated with several emotions, many of which contrast. However, in website design, red often gives a feeling of dominance, making the customer feel powerful and like they’re making a wise purchase. It also has an air of strong emotion and spontaneity that encourages customer interaction.

  • Blue: If you’re seeking a long-term relationship with your customers, blue calls to action are your best friend. Blue helps consumers feel calm about a purchase and like they can trust the brand.

  • Yellow: Calls to action reminiscent of happiness yield more positive customer collaboration. A well-chosen hue of yellow is excellent for drawing in impulsive shoppers looking for instant gratification.

Furthermore, gender specific websites would do well to examine their color scheme. Colored calls to action often mean different things for different genders. Women tend to prefer blues, purples, and greens and avoid grays, oranges, and browns. Men like greens, blacks, and blues, and avoid oranges, purples, and browns.

Though these tips are a helpful starting point, proper analysis is the best way to be sure your colors complement your customers. Website designers should run color and user testing to determine the best colors for driving conversions on their specific website.

As you prepare your website for improved conversions, keep these color tips in mind. It could be the key to improving customer relations and boosting those sales.

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