The Legit Way to Grow Your Blog Quickly
If you’ve ever noticed a new blog popping up in the blogosphere seemingly overnight, you might wonder why they are suddenly so popular while you are still slogging away trying to get some traction. Most often, there’s one thing happening behind the scenes that is causing those blogs to grow. Usually, these successful blogs have taken advantage of something known as blogger outreach, a legitimate way to grow your blog quickly. For more tips and tricks for successful blogger outreach, partner up with companies such as Globex Outreach – A Blogger Outreach Agency.
Basically, through blogger outreach, you reach out to influencers in your niche and introduce yourself. It sounds simple, and it is, but it can be a powerful way to generate exposure for your blog. When you become good at blogger outreach, you will reap many blogging rewards, such as:
- More mentions from blogs in your niche
- Inbound links
- More social media shares/re-tweets
- More email list/newsletter subscribers
Let’s take a look at how blogger outreach works in practice. To get started, follow these simple steps.
Step 1: Seek Out the Power Players in Your Niche
The only way blogger outreach will give you measurable results quickly is if you take the time to target the right bloggers. Likely, these will be bloggers who have big followings, but it’s even more important to find bloggers whose message is in line with yours. This is important because if their content or message is similar, their audience will probably also be interested in what you have to say, too.
Create a list of bloggers you’d like to communicate with and make a spreadsheet. This will be the easiest way to keep track of your communications with them. Include the blog’s name, contact details, social media handles, and a few details about why you think they are a good fit, just to jog your memory as necessary. Initially, it’s a good idea to cast a wide net when making your list; you can refine it at a later stage as you start to dig a little deeper.
Google is one of the first places you should look for blogs in your niche. Do a quick search for relevant keywords and the word “blog” and see what comes up. The blogs that are at the top of the list are the most favorable search results, and those blogs will have the most influence. If you can score a link or a mention from those sites, you should see a significant increase in your site’s traffic and visibility.
When making your search, use keywords that describe the bulk of your content. Stay away from keywords that are too general in nature. Also, be wary of using single-word keywords. The sites that are ranked highly for search words like that are some of the biggest online players – not likely the ones you will be able to get any traction with while your blog is still in its infancy.
Long-tail keywords are a better way to go. When you find a blog for each of your keywords, enter the details into your list. It’s a good idea to have at least 25 blogs on your list before you move on to the next step. It may seem tedious, but the more diligent you are during this step, the better your results will be moving forward.
Step 2: Sort Your List
You can’t use the same approach for reaching out to all of the bloggers on your list. Some of these blogs will be more established and have a bigger following than others, and you should tailor your approach to each of these bloggers differently. To accomplish this, sort your blogger list into sections or “levels” of bloggers. For this, you’ll need to familiarize yourself with a few terms: social authority, comments, and domain authority.
This is a metric. In other words, it’s a way of measuring/analyzing not just the number of followers a blogger has, but the influence that those followers have. For example, if famous chefs follow a food blogger, that blogger will have more social authority than a food blogger whose followers are mostly their friends and family, to use an extreme example. There are lots of tools out there that will help you to determine the social authority of a blog. Be sure to use them.
The higher the domain authority, the better. This is an indication of how well a site is predicted to rank on the search engine results. Domain Authority (DA) scores range from one to 100, with the higher numbers being more favorable.
The average number of comments garnered by a blog for its posts is another useful bit of information. But not necessarily in the way you think. Often, it’s possible to get more exposure from a link on a smaller blog with a fervent, engaged following than from a more authoritative site that experiences less follower engagement. Look for blogs with lots of comments, as this is a sign of a motivated, engaged follower community.
As a side note, pay attention to a blogger’s following on social media, too. Depending on your niche, social media engagement may actually be a more accurate indication of blog’s influence than their blog comments.
Once you’ve ranked your blog selections by these three factors, it’s time to whittle down the list. Cross off the blogs with the lowest influence, such as those with low DA, no social media presence, and the least amount of blog post interaction. Once you do that, you’ll be better able to focus your energies on the blogs that are going to give you the most bang for your buck. Divide the remaining blogs into three levels or tiers, based on priority.
Step 3: Divide It Up
Now that you’ve got your list divided up and organized, it’s time to plan your attack. Start with the top tier and work your way down. This is because those at the top will be able to give you the most mileage in terms of exposure. Focus on them first and then move on to the other tiers as you go.
Now that you know who you are going to contact, it’s time to make your presence known and grow your blog. There are a few ways to do that:
Share Their Message
Remember that they are bloggers, too. They want those mentions just as much as you do. If you regularly share their content with your followers, they will take notice. Don’t forget to tag them in your share, so they see it! Add a brief comment to show that you actually read the content, too.
Interact on Social Media
Lots of influential bloggers will ask questions on their social media, looking to get answers from their followers to stimulate interaction. Seize this opportunity to get your blog identity out in front of these influencers. Answer their question and re-tweet it to your followers. Not only will you be helping them, but you’ll also be taking effective action to grow your blog, too.
Interact Through Blog Comments
Bloggers love to see comments on their content. It means they are reaching their audience and making an impact. When you comment on an influencer’s blog, don’t be vague and general, be specific and ensure your comments add value. A general “Awesome post!” won’t get you the attention you are seeking. If you genuinely have something to say about a post, make a comment to that effect. Otherwise, don’t waste your time or the blogger’s.