How to Use SEO Case Studies to Find the Best Agency for Your Company
You should never agree to work with an SEO agency that shies away from sharing their SEO case studies or other details about their previous and current clients.
Why? It just makes good sense to examine an agency’s SEO case studies before you choose to work with them. How else will you be able to determine the quality of their work?
However, knowing what to look for in an SEO case study will help you to make an educated decision about which agency you want to work with. In this article, we look at the questions you should be asking.
Is the Client’s Niche the Same as Yours?
When you’re first reading through an SEO case study, one of the first things you’ll notice is the niche the client works in. Is it the same as—or similar to—yours? If it is, you’ll be better able to draw parallels and understand the concepts.
Therefore, if possible, choose a case study about a client who works in the same niche as yours or a similar one. However, if a case study about a client in your niche is not available, you can still gauge a company’s skills by paying attention to other details.
One of the things you can look for is the level of difficulty of ranking in a particular niche. If an industry is not very crowded, then a high ranking is not all that impressive. On the other hand, if the SEO agency was able to help their client rank well in a competitive niche, and your niche is also competitive, this might be the agency for you.
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What Techniques Did the Agency Use?
Most SEO agencies play their cards close to their vests. You can’t really blame them, after all. How they do their work is how they make their money, and they don’t want to lose their competitive edge. So when you read the case studies they share with you, you’re going to have to read between the lines in order to learn what you need to know.
It’s critical that you make sure the company does not use black hat techniques. These are underhanded strategies such as keyword stuffing and paid backlinks. Black hat SEO techniques may well produce results in the short term. However, they are blacklisted by Google and other search engines, and they will get you into trouble sooner or later. If a company uses black hat SEO, you would do well to stay away from them.
How Long Did It Take for Results to Show Up?
Keep in mind that achieving success with SEO, no matter how skilled the agency, is going to take some time. An ethical and savvy SEO agency will tell you that it takes at least 3 months before you’ll see any positive results from their efforts, and sometimes it can take even longer.
As a matter of fact, quick results can be a red flag. They may well mean that the SEO agency used black hat techniques for the client whose case study you’re reading. While you might just love to see your company at the top of the rankings for a little while, you’re sure to come crashing down before too long if your SEO agency is engaging in unethical practices.
How Do the Client’s Expectations Compare with the Results?
Most case studies will include both the client’s expectations and the actual results. As you’re reading a particular case study, compare these categories to see if the company was able to meet their client’s expectations. Also, do a quick search to check the website rankings yourself, regardless of what the case study tells you. If the client still ranks well today, and the agency was able to exceed their expectations, you might have found a winner.
Is the Client Still Working with the Agency?
Lastly, is the client still working with this SEO agency? If so, that is evidence of good results and a good working relationship. Aren’t these the very things you want in the SEO agency you choose to work with?
As you look into SEO agencies, you’ll find that there are lots of them out there, including Local Directory Submission services UAE. Make sure to do your research. Also, carefully peruse SEO case studies before you pick the SEO agency you want to work with.