customer service

5 Reasons Customer Service Is More Important Than Anything Else

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The modern business environment is highly competitive. What’s more, companies are continually trying to adapt to the ever-changing business landscape. Most of all, businesses are dependent upon customers for their survival. There are many things that a business can do to strengthen their brand. However, the most important is to provide excellent customer service.

Here we share with you five reasons why customer service is the most critical factor in growing your business.




1. Satisfied Customers Are More Likely to Return

If you can competently handle customers’ issues, they are much more likely to return.

However, many businesses fail to create a culture of customer service. These companies run the risk of losing customers who have issues with them. Therefore, be sure to have customer service protocols that focus on putting the client first. This is critical to the survival of your business.


2. Retaining Customers Is Less Expensive than Marketing for More

Obviously, if a customer has a negative experience with your company that person will be unhappy. What’s more, if your customer service does not rectify the situation, that customer will probably remain disgruntled. They may refuse to patronize your company anymore. Even worse, they are likely to describe their experience with your company to their friends and family. Furthermore, you definitely don’t need such negative word-of-mouth exposure.

Moreover, marketing to attract more customers costs significantly more than providing excellent customer service in the first place.


3. Great Customer Service Strengthens Brands

Nothing adds more to a brand’s reputation than superior customer service. When a company is known for putting the customer first, its reputation soars among their target demographic.

Branding is the way companies show the world what their business stands for. Excellent customer service is clearly a way to strengthen your brand.


4. Satisfied Customers Spread the Word About Products and Services

You might have heard that word-of-mouth advertising is the most powerful form of advertising. This is because people trust the opinions and reviews of others. This is the reason companies frequently use testimonials in their marketing materials.

The idea here is that if others like it, then it must be good. Creating an excellent customer experience is a sure way to generate some enthusiastic brand ambassadors.


5. Customers Prefer Being Able to Call Your Company

It is common to see online companies that don’t offer an actual customer service phone number. Even a couple of decades ago it would have been unacceptable not to have a helpline for customers.

All the same, customers have greater trust for companies that they can call on the phone with their questions and concerns. Email is simply not a replacement for live customer service calls.

If you’re looking for a solution in this area, Salesforce CTI integration will give your company what it needs. What’s more, you’ll have the ability to link your company’s phone system with your computer network.



Companies that wish to remain competitive in these changing times will need to create a culture of customer service within their businesses. Furthermore, companies that continuously find ways to improve their customers’ experience are able to aggressively beat their competition.