Creating a robust marketing plan for your home-based business can be tricky. Because you are a small venture, you don’t have all kinds of cash and resources behind you that make it possible to put together a massive marketing plan. What this means is that you need to make smart choices. You need to figure out where your resources are best used, in both your online and your offline efforts. Basically, you want to be sure that you’re getting a return on your investment and not just heading down some dead-end path. For these reasons, promotional giveaway items with your brand on them can provide a terrific solution.
If you’ve decided you want to offer some promotional giveaway items to use at trade shows, conferences, in contests and promotions, then there are some items that have proven to be more successful than others. Here we’ll take a look at some of your choices. We’ll even offer some tips that can help you save money when you’re having them made.
RELATED ARTICLE: MARKETING FOR NON-MARKETERS: GET GOOD AT IT BY LEARNING TO LOVE IT
USB Mini Charger with Your Brand
Just about everyone out there has a smartphone today. Therefore, use this information to your advantage. For example, offer a USB mini car charger. This is one of those items that almost anyone will find useful. What’s more, you can amp up its return on investment by branding it with your company logo and details.
Rather than paying a company to have the information printed on the charger, however, you can have your own colorful peelable labels made with your company logo and information. You can then stick the labels right on the charger. What’s great is that you can order as many of these labels as you want, so you can use them on all kinds of items.
Coffee Cup or Mug
If you’ve got a bit more in the budget and you want to offer something useful with your name front and center, then a branded coffee cup or mug is a great way to go. Your client or customer can use it in their own office setting or at home. And your company logo will be staring right at them each and every day.
Lip Balm—Simple but Useful
Along the same lines as something used every day is another simple but genius idea. Lip balm is something that any age group, male and female, can use. You don’t have to know anything about the person in order to know this giveaway will come in handy. Again, it also gives you that opportunity to plaster your company logo on it with a small self-adhesive label. Or you can have the lip balms printed with your logo.
Another advantage with this giveaway is that it takes up very little storage space in your home office. Therefore, it’s easy to carry around and give out.
Giveaway Items Help to Ensure You’re Spending Your Budget Wisely
Promotional giveaway items can be a great tool in your marketing strategy. They provide you with an engaging way to connect with clients and customers. What’s more, you remain in their minds, thanks to your brand on the item.