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Nine years ago, who would have thought we would come to use Instagram the way we do today?
Back then, many thought of Instagram as just another social media platform. Back then, people just used it to connect with friends, share selfies, and enlighten followers about their personal day-to-day endeavors.
Today, however, many brands, both large and small, use the platform to promote their products and services.
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Instagram has become a leading social media platform. That’s because it helps brands to form more personal connections with their customers. By educating themselves about consumer behaviors, businesses can use Instagram to connect with their target audience.
In short, smart business owners connect with both potential and existing customers on Instagram. Moreover, when they understand what tone to use, what kinds of visual representations to share, when to post on Instagram, and what hashtags best represent their brand, they achieve great results.
Here are some of the reasons why you, too, should use Instagram to promote your brand.
1. Connecting with Clients
Whether you are a new business looking to get recognition or an already existing brand looking to increase sales, Instagram should be one of your go-to avenues.
Statistics show that as of June 2018, the platform had more than one billion active users every month. Moreover, it has more than half a million active users on a daily basis. Of the total active users, an average of 70% are actively looking for a brand.
This gives your brand an opportunity to interact with potential and already existing clients through the Instagram news feed, ads, and stories. Moreover, since Instagram now receives ten times more engagement than Facebook, you can use Instagram to learn how your clients think and feel about your brand.
2. Generating Sales
What’s more, Instagram does more nowadays than just generate engagement and interaction with customers. It generates sales.
You’ll need accurate and captivating scripts as well as creatively displayed images when you use this platform. However, by using those scripts and images, you can run a promotional ad or lead generation campaign that targets a specific audience. This is sure to drive traffic to your website, leading to an increase in sales.
3. Tapping into New Markets
With hashtags, Instagram makes it easy for your business to reach new audiences and like-minded parties. A well-chosen hashtag will allow you to track people who are sharing content using that same hashtag. This gives you a ready-made audience of people who have similar interests. From there, you can create ads that are targeted to that specific audience.
In short, hashtags give you one of the best ways to find potential customers or clients not only in your own locale, but also worldwide. Therefore, they are a cost-effective avenue for growing your business.
4. Staying Informed About Consumer Trends
When you’re running a business and building a brand, one of the most important things to learn is that consumer behaviors change rapidly. Moreover, consumers are highly influenced by day-to-day trends.
With Instagram, however, you can easily track your customers’ trends. What’s more, you can get to know their preferences as well as what influences their purchasing decisions. Learn what sparks their interest and what they are most responsive to.
When you know the current trends, you can adjust your day-to-day marketing strategy. Additionally, you can change the content you share on the platform to reflect the trends of the day.
5. Keeping Track of Competitors
To stay on top of the marketing and advertising game, you need a daily update on your competitors.
That’s why it’s good to know that when brands are running campaigns on Instagram, they generally use hashtags. This provides them with a sense of trend ownership and identity. As a matter of fact, seven out of ten hashtags trending on Instagram are brand hashtags.
By watching a competitor’s hashtag, you can track what your competitor is doing. Moreover, you’ll even be able to see how well their strategy is working. This can be helpful during your own decision-making process.
You’ll also be able to track what a competitor’s audience is saying about the brand. Their sentiments can guide you to create a better selling and advertising angle with your targeted ads to the same audience.
Use Instagram to Reach Your Target Audience
If you’re looking for an effective way to reach your target audience, you won’t go wrong if you use Instagram.