If you want to achieve success in the video-on-demand (VOD) industry, you need to establish your content strategy right up front. This will largely determine your revenue model, which is what your business will use to make money. Here we explore some commonly used VOD revenue models.
Peer-to-peer marketing, often abbreviated P2P, is the practice of customers engaging other customers through recommendations. It is effective because when consumers are deciding to buy a product or service, 93% of them trust their friends, families, and colleagues over other influences.
In the best of conditions growing a business can still be challenging. It requires hard work, skill, and even a bit of luck. Here are four ways to keep your business growing, even in adversity.
Is it effective to send cold emails and is it worth the effort? Yes, developing a mailing list is one of the most effective methods for increasing growth for your small business. Here's how.
Marketing teams rack their brains trying to come up with strategies that will help them meet their key performance indicators (KPIs) and give the highest conversions. Here are five innovative B2B marketing strategies your business needs to take advantage of today.
The mobile age has been with us for a little more than a decade now, and refusing to adapt to this new reality can be costly to your business. So what do modern business owners and managers need to keep in mind?
Are you looking for a way to up your marketing game and give your business the extra push it needs to get to the top? A micro landing page could be just what you need.
Having an online presence is an indispensable element of running a business in 2021 and beyond. Moreover, your online appearance is critical to the success of your healthcare practice.
Many business owners aren’t sure if using social media is right for them. They wonder whether it will be a waste of time. Is it really a good idea? Here, we discuss how companies can embrace and use social media platforms to their benefit.
It is every budding entrepreneur's dream to become a business tycoon one day. However, starting a business these days, especially in the pandemic era, is not easy. So why not start simply with one of the following part-time business ideas?
Content writers and marketers are tasked with creating engaging articles that will grab the attention of potential readers and entice them to buy into your product. Here are a few tips for marketers and content writers to make the writing process simpler while still producing high-quality copy.
Whether you're an established brand or a startup, you surely know how important it is for all businesses these days to establish a strong online presence as part of their online marketing strategy. To build a great business website, you're going to need a top-notch website designer.
It's important as a business owner your marketing budget is well spent. Let's review a few SEO techniques that can help you best optimize your website to increase organic traffic.
As a salon owner, your clients are the lifeline of your business. However, building and retaining a steady clientele and list can be a difficult task for salons of all sizes. However, there are many different retention strategies that can be tailored to work for your business.
Technology and online platforms provide a positive impact to businesses of all sizes. It provides an opportunity for businesses to venture out with new strategies to grow worldwide. This can be done easily with proper online advertisement and engagement.
Anyone who has given a presentation understands that giving a presentation is an art rather than a science. And like all arts, it requires skill and practice. If you want to make sure you get your message across in an intuitive and engaging way, here are four pitfalls to avoid.