So you’ve decided to target international audiences. And now you're ready to switch from a monolingual to a multilingual website. Congratulations! This is a decision that can influence your bottom line significantly.
Information architecture is all about enhancing the user experience. Study the target audience, define business context, and provide valuable content.
Digital marketing continues to be the make-it-or-break-it tool for business success. Use these tips to boost your marketing punch online.
In order to more effectively use Instagram to build your business, you must learn how to find people on Instagram who are in your target audience. In this post, we tell you how to do that.
One of the hardest parts of owning a life insurance business is finding leads. You could have all the knowledge and experience you need to offer clients the best advice on life insurance products for their lives. However, the challenge is finding those clients who need your services. How can you effectively get out in front of those prospects?
PowerPoint presentations can be fun to work with, if a bit challenging. If you would like to give animations a try for your next business presentation, we have some dos and don'ts for you here.
SEO (Search Engine Optimization) is a powerful tool to attract new site visits that convert to sales. Social media and blogging can help, but local business reviews are the key to improving rankings.
Opening and running a successful business is a true challenge. You have a lot to consider and contend with on a daily basis. Those who are willing to put in the energy reap the highest rewards. For instance, if you write a book it will be good for your business.
SEO dominates the world of organic online marketing. However, pay-per-click (PPC) advertising still has a place in business marketing, even in 2020.
E-learning simulations must give online learners the ability to overcome real-world challenges and hone their skill sets. To this end, here are four important tips for improving your e-learning simulations to make them more engaging and ultimately more useful for your students.
Email marketing is an effective marketing strategy. In fact, it is crucial if you want to have more conversions in today’s competitive business world. In this post, we offer some tips to help you make your emails more powerful and persuasive.
A strong personal brand could make the difference between a thriving professional practice and a lifetime of more or less anonymous toil. Here’s what you should do to distinguish your personal brand from those of your professional doppelgangers.
Marketing CBD products doesn't have to be difficult, but it does require planning and a diverse strategy. Consider these tips to success.
Businesses spend thousands of dollars on lead generation every year. However, most ignore LinkedIn. This gives you the opportunity to leverage this sleeping giant as a lead generation machine.
Marketing automation is the process of using web-based services and software to manage and automate marketing tasks. Find out how marketing automation can help your business grow. Read now about five effective strategies.
Online marketing has revolutionized the way businesses approach client acquisition. Paid online advertising can be left on autopilot, for one thing. For another, it’s more effective and less expensive than traditional advertising.
Whether yours is a new business or an older one, you're wise to try broadening your social media portfolio. In particular, there are many simple yet powerful ways to use Instagram for your business.
One of the key drivers of trade show marketing is content. But what kind of content should your business create before your next trade show?
As one of the most authoritative, heavily trafficked websites on the Web, Medium is a potential gold mine for your personal and corporate brand—if you know how to harness its power. To that end, start with these six Medium “musts.”
Wealthy Affiliate has been around for a while now, and there are quite a few bloggers who write good things about it. This guide is intended as an honest review of the effectiveness of the Wealthy Affiliate program.
