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Online marketing has revolutionized the way businesses approach client acquisition. Before online methods, businesses had to rely on strategies such as word-of-mouth marketing and street advertising to attract client attention.
While similar methods are still effectively used today, they simply don’t compare to the effectiveness and efficiency of online marketing strategies.
For example, if you were to use a local street advertisement for a business, it would require physical effort as well as dedicated time to implement. On the other hand, a strategy such as paid online advertising can be left on autopilot. This leaves you time to work on other areas of your business. Financially, traditional marketing can’t compare to online methods, either.
Online Marketing Is Inexpensive and Effective
To give some perspective as to how cost-effective online marketing methods are, most businesses are leaving money on the table by using other methods instead.
For example, what other strategies allow a business to start a marketing campaign with a budget of only $5 a day, as online methods can do?
Furthermore, online marketing contributes to enhanced client retention rates. In a nutshell, client retention is the long-term acquisition of clients that allows a business to sustain a steady flow of revenue.
However, if all you’re interested in right now is gaining new clients, rest assured that Vujà Dé Digital can help your business.
For instance, they will employ such strategies as pay-per-click advertising and search engine optimization. With these things in mind, let’s go over seven more ways online marketing can expose your business to new clients.
#1: Online Marketing Highlights Your USP
A unique selling proposition (USP) is the main source of revenue for a business. Your USP can come through a product, service, or anything else your business does that helps you stand out from the crowd. In short, your USP is radically important in attracting and keeping clients.
With online marketing, businesses have the advantage of highlighting their unique selling point through their ad copy or blog posts.
The more naturally you can point out your USP to new prospects, the greater your chances of converting them into customers.
#2: Online Referrals Circulate Quickly
Online referrals are the digital marketing version of the traditional marketing method of word-of-mouth marketing. That is, they work the same way. They bring awareness about your business from past and current clients.
The chief difference is that online referrals have the potential to spread like wildfire through multiple sources. For example, a well-made video about your business’s USP could go viral on social media platforms.
#3: Conversational Blogging Will Bring More Clients Your Way
Blogging is one of the main components of the online marketing method called search engine optimization (SEO). Blogging can be used to inform or entertain potential clients for any cause.
Additionally, you can also use it to demonstrate transparency with prospective clients. Do this by blogging about the behind-the-scenes aspects of your business in a conversational tone.
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#4: Remarketing Campaigns Reclaim Long-Lost Clients
Remarketing campaigns target leads that have visited your sales or marketing funnels but then left without purchasing. These clients are then classified as new prospects since they haven’t been converted.
With remarketing, you target them once more through tracking ads and other similar methods. However, this method of online marketing can get quite technical. Therefore, it’s best to leave it to a professional agency such as Vujà Dé Digital.
#5: Online Marketing Boosts Brand Recognition
Your business’s brand is everything when it comes to client acquisition. More than anything, your brand allows your business to provide ways for prospective clients to connect with your business.
Branding activities can include creating a compelling brand image, revealing your company’s lofty principles online, or prominently featuring your company slogan on your site.
#6: Positive Reviews Showcase Your Business
One of the most overlooked benefits of online marketing is that it allows your business to highlight positive reviews. What’s more, you have multiple avenues for doing so, including your business website, your blog, or local search engine reviews.
Positive business reviews constitute a powerful tool for attracting potential clients, leading them to choose your business over your competitor’s.
#7: Qualified Ad Copy Targets Key Audience Segments
Ad copy is perhaps the most effective way to bring in new clients. The reason this is so is that ad copy can be structured to qualify clients.
For example, if you want to bring in new clients to your business, your online ad copy can include promotions specifically for new clients.
If you want your marketing budget to cost less and bring in more new business, online marketing is the way for you to go.