Unless you have been living under a rock, you will have heard of the latest personal health must-have product, CBD. CBD, or cannabidiol, is one compound found in the cannabis sativa plant. Now hailed as an essential supplement, companies provide CBD in a variety of products from oils to gummies. However, regulations on the sale of CBD and its derivatives can make marketing your product challenging. Here are some tips for marketing success in the world of CBD.
Featured Image by Julia Teichmann from Pixabay
CBD Content Marketing
Legislation regulating the marketing and sale of CBD products can be confusing, especially when you are marketing such products on the global stage. Laws vary nationally and regionally and responsible business owners do not want to engage in advertising that could promote illicit activity.
RELATED CONTENT: MARKETING TRANSPARENCY AND YOUR CUSTOMER
Customers are actively searching for answers regarding CBD. Consequently, you need to generate content that will funnel them onto your sales platform by providing factual and helpful information. Having reliable and timely content is essential to successful CBD marketing. Your content must flow naturally and utilize keywords that are relevant to your customers’ inquiries. Providing customers the experience of reading an informative and well-researched article rather than a marketing script, then you are on the right track.
Evidenced-Based CBD Marketing
Many companies make bold claims about the health benefits of using CBD without providing any supporting evidence. When marketing CBD, make sure you are citing articles from academic studies. For instance, when marketing CBD to people who suffer from diabetes, evidence-based research about how CBD could be used to treat diabetes in the future is essential. When you provide such evidence-based marketing support, your products will interest more potential buyers and help you develop regular customers.
Influencer Marketing
Influencers have an incredible impact on CBD marketing success in the 21st-century marketplace. When you choose to engage with influencers, you are able to better focus and reach your desired customer. There are a few considerations to take into account when using an influencer to market your products. First, you must ensure that the influencer reflects your brand and understands your products. Second, a good influencer must share your values for the use of your product. While influencers can be very helpful in getting the word out about your company, the wrong influencer can halt the success of your marketing plan.
Affiliate Marketing
Building up a strong network of affiliates can take time, but once you have a good network, they are an exceptional tool that can help your goals be realized. The impacts of affiliate marketing are not felt as quickly as influencer marketing. However, the results will give you a steady stream of traffic to your sales platform. By offering a good remuneration, your affiliates will keep working with you to increase traffic and help you turn visitors to loyal customers.
Image by Laryssa Suaid from Pexels
Final Considerations
Successfully marketing a CBD-based company in 2020 doesn’t have to be difficult. Any successful marketing plan requires planning. Think outside the box and consider diverse avenues of marketing to broaden your reach. Ensure that your content reads as factual and informative. This will be the backbone of a CBD marketing strategy. Lastly, recognized authorities on CBD and its benefits and experienced influencers will give you the target market that you want.
