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Affiliate marketing helps generate over 16% of all ecommerce orders in the US. While this is encouraging, it can be combined with email marketing strategies for even more benefits. Email marketing is great because it helps build brand trust and confidence with your customers. In turn, this can improve conversions, sales, and commissions. With this in mind, which email marketing platforms should affiliates use?
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Look for These 5 Features When Choosing Affiliate Marketing Software
Obviously, you’ll need to think about your overall marketing goals and budget when implementing email marketing strategies. Although these aren’t the only factors you’ll need to consider for your affiliate marketing business, make sure the software you’re using features the following:
1. Email Builder. The interface should be simple to use and enable an abundance of personalization.
2. Tracking & Reporting. Follow-ups should be sent to increase the amount of orders placed. However, frequency should be consistent.
3. Segmentation. The most successful campaigns tend to include behavior based triggers.
4. Total List Capacity. This feature is responsible for sending emails in bulk to a vast list of recipients.
5. Auto Drip. Features like signup forms, landing pages, brochures and templates.
Benefits of Email Marketing for Affiliate Marketers
The main advantages for affiliate marketers utilizing email marketing strategies are that it’s affordable and proven to improve ROI. Another key benefit of email marketing for affiliate marketers is its ability to help build rapport and engagement with an audience. Email marketing can also help affiliate marketers work out an ideal target audience if they’re not already aware of this. Click here to find out more!
Features Affiliates Should Look for in Email Marketing Platforms
1. A/B Testing
Also known as split testing email campaigns. A/B testing is needed for any type of conversion campaign using transactional emails. Built-in A/B testing will save you time and allow you to test multiple parts of your actual email.
2. List Segmentation
Getting the right message across is essential and this is where segmentation plays its part while utilizing a email marketing strategy. It goes on the data you already have, allowing you to divide it into various segments and sort it. Doing this manually can be boring and time-consuming, however, segmentation does work – and it works well!
3. Customizable Sign Up
A common way to gain subscribers is to add an opt-in form on your website. However, this isn’t the only way. Built-in tools also allow this within certain email marketing platforms. Such as social media tabs, light-box pop-out opt-ins, and mobile opt-ins.
4. Third Party Integration
Small businesses and start ups do not always need integration. However, for larger ones, it’s necessary for reducing workload and entering data. Nevertheless, many integrations are available for the third-party platforms you use the most.
5. Campaign and Subscriber Insights
Many email marketing strategies focus on things like click-through rates or open rates and while these are important, there are many other activities to monitor. For example, it can be a good idea to track ads through a service such as Voluum. Basically, all decisions should be data-driven, so a great reporting platform is essential.
Data-driven marketing provides immense insight. However, correct interpretation of the data is equally important. Surveys can be useful in gathering feedback to refine your business, customer experience, and products. Therefore, look for email platforms with survey tools to help target the correct audience.
7. Response Handling and Automation
Automation is commonly used in retail to invite the customer back if they’ve abandoned the process. It can also be used in other industries for tactics such as onboarding, re-engagement or upselling.
8. Scalable Features and Pricing
Don’t forget about the costs. How much will the platform will cost you and how many emails will you need to send? How much revenue will be generated? Remember to think about growth when using an email marketing strategy. Does your chosen platform contain all the features you might need in future?
9. User-Friendly Design Templates
According to HubSpot, most emails are now read on smartphones or mobile devices. With this in mind, you’ll need to make sure your emails work seamlessly across the majority of devices. Customizable templates are quick and easy to edit – saving you time and doesn’t require technical expertise to build.
Tips to Remember
- Aim to use between 200 and 300 words in your emails. Use plenty of white space rather than overloading with text.
- Build trust with your audience by sending emails in a regular sequence and provide information that’s both helpful and unique. Also, use the right subject line.
- Don’t be scared to mention failures and mistakes. Use a combination of educational and promotional emails for the best results possible.
- Get to know your subscribers by providing your contact details. This allows them to relate to your content. Also, consider using social media platforms alongside email marketing.
Email Marketing Strategies and Affiliate Marketing: Our Final Words
In conclusion, if you want to understand your target audience better, improve engagement, and develop an influential yet authoritative online presence, be sure to use email marketing as a successful affiliate campaign.
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