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By now, you likely know how important your SEO efforts are to your site’s success. However, if your results are falling short of your goals, you may need some help.

Hiring a professional Denver SEO company is a great way to get the results you desire. However, there are also a few tips you can employ yourself. Keep reading and improve the SEO efforts you can make on your own.

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Make Your Site Mobile-Ready

About half of all web traffic today is generated from mobile devices. If your website is still not mobile-friendly, Google will tag it as “unfriendly” for searchers. So be sure your site is responsive and build it for mobile devices. What’s more, when you tap into all this mobile traffic, you will also increase your site’s visibility.

Page speed is also a ranking factor. If your goal is to grow your business, your SEO efforts with regard to mobile and page speed will play big roles. Above all though, you should not ignore the importance of mobile.

Focus Your SEO Efforts on Attracting Brand Searches

Google loves brands. SEO is also becoming more and more brand-centric each day. Currently, SEO isn’t just about generating more traffic. You need this to help build your brand. However, if your goal is to “win” the SEO game and to ensure your business is viewed as a reliable, trustworthy brand, you have to focus your SEO efforts on branding.

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For this reason, it is important to increase brand searches for your business. When more people begin searching for your business via Google by name, it will begin to rank higher.

This is an evergreen method that will help you grow your business while establishing your brand as an authority in your space. When you have accomplished this, you’ll know your SEO efforts are paying off.

Use Videos to Boost Your Results

There is a good chance you have heard that videos are now more important than ever. This is true. After all, videos are the fastest and easiest way for someone to learn about what you offer. Also, most people prefer to watch something rather than to read about it. This is one of the main reasons YouTube has become so popular.

However, you have likely noticed that quality videos also show up in Google SERPs. Google understands that videos are something searchers like, so they show up in search engine results pages. Therefore, be sure to include videos as you look to improve your SEO efforts.

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Improve Your SEO Efforts for More Success

If you want to achieve a higher level of SEO success, use the tips and information here. Hiring a professional for help with your site can also be beneficial. Just find the right company that will help you achieve your goals.