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Increase Brand Visibility with These 7 Marketing Tools

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Looking for new ways to improve sales for your business this year? There are many factors that can help with this goal by working together or alongside each other. Here we look at some practical and easy-to-use tools that can increase brand visibility and awareness.

1. Vanity Toll Free Numbers

Vanity numbers are a good way to attract viewer attention. You can easily get a vanity number from a cloud-based phone number provider such as These numbers use letters, patterns, or repetition that are easy to recognize and remember. Popular examples include 1-800-FLOWERS for a flower shop, or 1-800-GOFEDEX for FedEx’s customer service line, or 855-222-2224.

As you can see, such numbers are easier to remember than those with random numbers inserted. And as they spell words out, your business will be associated with those keywords. This will further solidify your brand’s image. And if you get a toll free vanity number then you’ll be encouraging interested individuals to call, as they won’t be charged for those calls.

2. Outbound Calling Strategies for Building Brand Visibility

Consider getting outbound calling to boost your sales strategies and support your sales team’s efforts. An outbound calling service from a virtual phone service provider will give you the opportunity to reach local and international prospects without paying high long-distance calling rates.

You can even customize your caller ID to reflect a specific local, international, or toll free number you own. Seeing a local number instead of an international or random one increases the chances of the call being answered.

Sales teams focused on lead generation can call lists of predetermined prospects to inform them of your business, your brand, and what you have to offer. They then can make pitches and sales.


3. Use Google My Business to Your Advantage

Google My Business is a Google listing for businesses. You can add your business and important information such as contact details, website link, social media link, photos, customer reviews, and so on, for free.

This is an important step in increasing brand visibility because most individuals looking for your business online will appreciate finding basic information this way. It’s a one-stop for all they need to know about your business before they pursue it further.

4. Make Your Business Mobile-Friendly

If your website is not mobile-friendly, you will lose a ton of potential customers. It is a fact that people are looking for services, products, and businesses online. And thanks to advancements in smartphone technology, they will do so through their devices: smartphones, tablets, and other devices. Therefore, it is necessary to have a website optimized for these screens as well.

5. Optimize for SEO

To further improve your online ranking and presence, consider using search engine optimization (SEO) strategies. This includes identifying specific keywords related to your brand and product and optimizing your website to rank high in search results for those keywords. Additionally, you can make it easy for visitors to find what they are looking for. Also, include informative and educational content to demonstrate your expertise in the field.

6. Invest in Online Ads for Greater Brand Visibility

Besides optimizing for content, online ads can also increase brand visibility by enabling your business to reach a wider audience. You can use Google Adwords to create pay-per-click (PPC) or click-to-call ads.

You create these ads for specific related keywords and bid for them. Based on your bidding, they appear above search results as sponsored ads. You get charged for them only when a web visitor clicks on the ad. These ads can also be used for retargeting purposes by appearing on other related web searches of an interested customer.

7. Consider Social Media Marketing to Build Brand Visibility

Last but not least is social media marketing. Ensure your business has active and engaging social media accounts and posts at all times and on relevant platforms. Use these platforms to demonstrate your expertise in the business, showcase your products and services, provide customer testimonials, promotions, and more. Additionally, you can use the platform’s ad manager to generate ads and retarget interested customers.

About the Author

Meryl D’Sa enjoys writing about recent trends in communication, business, travel, literature, and more.