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If you’re curious about the marketing industry, looking to switch roles, or want to explore what a digital marketer does in their day-to-day life, this blog will explain it all. Here, you’ll discover what projects you could be assigned. You’ll learn how you would navigate the industry, and find out what skills you will need to succeed. So take a sip of coffee and dive with us into a typical day working as a digital marketer.
A Digital Marketer’s Day Starts with Juggling
For digital marketers, every day brings its own challenges and obstacles that suddenly arise. From missed deadlines to miscommunications, anything can happen and often does.
You’ll begin each morning with checking emails and seeing what is lined up in your schedule for the day. This will let you ensure all tasks on are track. You’ll need to examine programmed reports and analytics. Also, there will be industry news to read up on, as that is always evolving.
First You’ll Monitor and Respond to Everything
A person who works in a digital marketing firm will be tasked with lots of data. They need to understand Google Analytics along with other tools. These will help you understand how your campaigns are performing and what kind of buyer behavior to be on the lookout for. Armed with this information, digital marketers can increase customer satisfaction, engagement, and sales.
Of course, social media is a big deal, too. If you are a digital marketer who is part of a social team, you will need to observe all of your clients’ social media outlets and respond to activity in relevant ways. If people engage with the brand, it’s often the digital marketer’s job to answer and address issues or thank followers for their positive feedback.
You will also be tasked with keeping an eye on your clients’ competition, using in-house tools or those available in the industry. As a digital marketer, you will need to analyze your clients’ competitors’ strategies and tap into available opportunities.
Campaign Management and Content Creation Will Take up a Lot of Your Day
A large part of a digital marketer’s life revolves around content. A content team takes care of everything from blogs to ad copy and more. All of these components work together to create a unified marketing strategy. Planning and communication are essential ingredients here. At this point, you’ll often find marketing gurus working on:
- Writing, editing, and producing original blog content
- Creating ad copy and entire media plans
- Fleshing out effective landing pages
- Completing full case studies and whitepapers
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Everything revolves around the creative process. Meanwhile, you and the other creatives you’ll be working with will also ensure you’re meeting key performance indicators (KPIs). Additionally, your agency might hire freelancers to produce content for clients. In this case, a digital marketer is charged with ensuring independent writers meet their deadlines and deliverables. Moreover, they must ensure the writer’s voice is on brand, and more, so projects can continue.
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What Comes Next in the Digital Marketer’s Day?
The juggling act will short-lived end, because digital marketers have other things on their plates. For example, they need to:
- Collaborate with other company members to ensure the messages they’re sending out into the world are coordinated and aligned with a client’s overall marketing strategies.
- Reach out to influencers to continue to show up as a loyal following on their social media posts with forward-thinking, thought-provoking leadership topics.
- Keep current so everyone knows about industry changes and trends that could change the way the firm and its clients do business.
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Are You Ready to Be a Digital Marketer?
The world of digital marketing isn’t easy. Although digital marketers typically enjoy the nine-to-five lifestyle, tasks randomly arise. This could mean you’re answering emails or finishing campaigns during happy hour. You might also need to be available during evenings or weekends if you’re involved in a marketing plan that will roll out during those hours.
Remember, when you’re a digital marketer it’s not about you. It’s about your clients and their customer base. This field is fast-paced and strategic. But if you are someone who enjoys that type of work life, then this industry may be for you.