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You are a popular local family business or a startup business or an established business group. BUT you need to grow in your niche market. So how do you do this? Build an online presence!
Start Building Your Online Presence with a Website
A website is a universal domain name that has interlinked web pages. Basically, websites convey information to the person who uses or is looking for your particular product or service. This person is known as the visitor or “end-user.” You want these end-users to become consumers. This is called “conversion.”
The website is the core of your online presence and the activities that bring visitors to your website. Websites benefit your business by effectively showcasing your product or services. Moreover, they improve customer support and create a great marketing channel for popularizing your work!
Before creating your website, establish your brand to achieve business goals. To this end, there are some other questions you should ask yourself as you begin to build your online presence. (See below for more about that.)
Check out the Best Website Design Companies for Small Business
When starting to think about building your online presence, you might wonder about the world’s best website and brand designers. You might look into Facebook’s Clay, Hulu’s Huge, or YouTube’s Hello Monday. However, do you happen to have $50,000 or more lying around?
Surprisingly, the average cost of website design for small businesses is $2000 to $15,000. That includes purchasing your domain name and website hosting plan as well as design and planning your site. The price can also depend on a website’s advanced features, while others require custom-built components.
According to multiple website reviews, SmartSites, Blue Fountain Media, Ruckus, and Lounge Lizard are top website design companies for small businesses. But there are thousands of other website design companies available, so do your research while planning your online presence.
Find Website Designers for Small Business
Many people in the industry call themselves “web designers.” However, these might just be individuals with some basic coding and programming knowledge. Without much planning, they can make a basic website for you with lots of information, photos, and contacts.
The question is: Will such a website truly contribute to your online presence? Will it make your website’s visitors convert into customers? Basically, the right website designer is serious about the craft. They analyze by collecting information about your business’s purpose, goals, and target audience. (We discuss this below in “Questions to Ask Yourself.”)
Planning. Design. Content. Development. Maintenance after a website is online. THIS is what you are looking for in a website designer.
Website Design Templates Will Help Build Your Online Presence
Research what makes a good or even great website by visiting a website that you enjoy. For example, notice the characteristics that make it a relevant and entertaining user experience (UX). Take notes! Especially, look for elements you want to include to boost your online presence.
Website visitors are looking for a user-friendly and stunning website design with clear navigation. What’s more, a well-designed website relies on captivating and memorable storytelling.
To this end, here are some questions you should ask yourself:
- Is your website interactive and engaging?
- Does it have quality and relevant content?
- Are the website and its data functioning seamlessly?
Need more small business website design inspiration? Check out this incredibly helpful web design blog now. The information here can help you build a powerful online presence.
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Ask Yourself These Questions
Before you start looking for a website designer or company (or trying to create the website yourself), these are features and answers that you should have readily available:
- What is your business’s purpose?
- What are your business’s goals?
- Who is in your target audience?
- What is your niche brand?
- Do you have a personal personality style or concept that your website should convey?
The answers derive from what you provide to your customers. In other words, you will build your online presence around the products or services you provide.
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How will a website help your business grow? Business growth develops from collecting leads, attracting visitors, and converting them into consumers. As said before, the website is the core of your online presence. It is central to your online marketing activities. Watch your business grow with a well-designed website.
RELATED ARTICLE: WANT BUSINESS GROWTH? LET YOUR CUSTOMERS TELL YOU HOW
The following are tools to build your online presence and bring visitors to your website:
- Search engine optimization (SEO): Is your website easily reached via search engines like Google and Bing?
- Pay-per-click (PPC): Small business’s marketing funds should be used on a well-targeted Google AdWords PPC campaign before SEO techniques. This is because, in a competitive market, PPC generates leads, develops strong brand recognition, and connects with a target audience.
- Social media: Does your website have a presence on social media platforms?
- Email marketing: Use a lead capture form (e.g., “Join our mailing list to receive information in the future”) to collect potentially interested leads.
- Other offline activities: This includes billboards, telemarketing, live demonstrations, direct mail, print ads, and in-person advertising
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We help honest, self-employed individuals and businesses. We want your business to be a success, especially when you put in the extra effort. So use our daily updated pages that promise you relevance, inspiration, and encouragement. We look forward to seeing your business’s website!