As of early 2022, Pinterest had around 450 million monthly active users worldwide. The influence and appeal of this social media platform has been growing at record pace for some time, playing right into the hands of those who know how to get the most out of it. But can you get more followers on Pinterest when you’re up against such huge competition from other publishers?
Contrary to popular belief, pinning images on a random basis isn’t enough. Growing your Pinterest audience is about far more than churning out a steady stream of generic content.
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The key to getting more Pinterest users on board lies in providing them with something they cannot get elsewhere. Or perhaps, try taking something they are interested in and doing it better.
This is easier said than done, but it’s essential for anyone looking to get more followers on Pinterest and make things happen.
How Can You Get More Pinterest Followers?
The fundamentals for running a successful Pinterest campaign are fairly straightforward. You simply need to focus on the following 10 activities to steer things in the right direction:
Be Active and Engage on Pinterest
Being active on Pinterest is essential, which means taking every opportunity to interact and engage with your audience. Pin manually on a regular basis. Also repin other people’s content, follow them, and leave comments. Generally become an active part of the community. Avoid the temptation to sit on the sidelines and take a passive approach.
Use the Pinterest Search Bar
The Pinterest search bar is the only tool you’ll need to finding trending keywords within your niche. Be mindful of the fact that Pinterest’s users conduct more than 2 billion searches each month via the platform’s search engine. Find out what people are searching for and embed these search terms strategically into your content.
Use Promoted Pins
If you are using Pinterest for business, the occasional promoted pin can go a long way. This is basically the platform’s paid advertising system, which works in a similar way to Facebook Ads.
You can refine the target audience for your ads with pinpoint precision, ensuring they only reach qualified leads. Promoted pins can also be surprisingly affordable, so are worth checking out.
Use Relevant Hashtags
Aside from the search bar, hashtags are the second most popular tool for tracking down content on this platform. Hashtags play a role in making your content visible to specific users, by way of topic, niche, or area of interest. Avoid the temptation to use overly popular or generic hashtags, as they’re unlikely to bring you much qualified traffic.
Follow Your Competitors’ Followers
Keeping a close eye on your competitors is a good idea for obvious reasons. While doing so, it’s also worth taking the time to follow your competitors’ followers. After which, you can work on building connections with them and adding them to your own audience of followers. There’s really no better way of finding people with a proven interest in whatever it is you do.
Start Your Own Group Board
Pinterest boards work in a similar way to Facebook Groups and have similar features. You create your own group pin board, invite others to pin content and generally build a community of like-minded individuals with shared interests. Best of all, you can state in your group guidelines that in order to join, they must follow the board and follow you.
Create Great Infographics
Infographics can be so much more engaging than most comparable posts on this platform. There’s something uniquely compelling and shareable about a well-presented infographic.
They’re also great for creating the kind of evergreen content than never loses its relevance or value. Even when infographics take a while to put together, the returns always justify the investment.
Optimize Your Profile
Business accounts must be optimized from top to bottom in order to boost their visibility and appeal. This means embedding strategic keywords into your Pinterest account page and profile, while ensuring you convey the best possible first impression.
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Sporadic publishing never works on platforms like Pinterest. If your goal is to get more followers on board, consistency is key. Plan your publishing schedule in advance and keep them coming back for more with a steady stream of content. At all times ensure everything you publish is of genuine value and has relevance to your target audience.
Buy Pinterest Followers
Last up, the quickest and easiest option is to buy Pinterest followers from a reputable provider. Media Mister has been supporting Pinterest publishers for more than a decade. They offer an extensive range of promotional products at competitive prices.
Authentic Pinterest followers are one of Media Mister’s specialties. These are great for getting your campaign off the ground.
Kick Your Pinterest Campaign into High Gear
Buying Pinterest followers can be great for kicking a Pinterest campaign into high gear. The more followers you have, the more credible and appealing you appear to other Pinterest users.
But it is ultimately the quality of your output that will determine the success of your Pinterest strategy. Up against 450 million other users from around the world, your content needs to be first-rate to make things happen on Pinterest.
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About the Author
Johny Walker is a social media expert and web traffic consultant with more than 10 years of experience. In 2012 he launched Media Mister, a social media marketing company which helps businesses to get social presence at an affordable price.
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