Lensa: A Small Company Making a Big Difference

Featured image by Magnet.me on Unsplash

Since its launch in San Francisco, California, in 2016, Lensa has been empowering both employers and job seekers with the resources they need to make better, more informed decisions leading to a far more successful employer/employee fit.

Every journey begins with a step. And preceding every step is a decision, a goal, a vision. Lensa’s vision is simple: to empower job seekers with a comprehensive analysis of the job market, steering them in the most promising directions.

The Issue with Today’s Job Market

Technology is evolving at a faster rate than ever before. This, combined with an increase in globalization, means that the job market undergoes greater changes and fluctuations on a more regular basis.

Change can be a frightening prospect. This can be especially true when we’re talking about the livelihood and careers of millions of people. However, thanks to business intelligence, advanced job search technology, and continual analysis of historical data, change can be predicted and prepared for.

In fact, to succeed in today’s job market you need to be aware of current trends. You also need to anticipate future trends and prepare to take advantage of them. These crucial factors are exactly what Lensa is addressing. With advanced AI technology, Lensa is able to scour literally billions of job descriptions. From them Lensa extrapolates insights into the job market. It thereby discovers trending occupations, skills that are increasing in demand, trending requirements, and more.

There have been radical changes in what employers are looking for in an employee. Additionally, today’s job seekers also have very different demands and expectations than they did less than ten years ago. Scheduling flexibility, remote work opportunities, and general company culture are now important criteria in a job seeker’s search. And we can be sure that these expectations will continue to evolve and change.

The Inefficiencies of Job Boards

Traditional job boards are far too narrow in scope and ambition. They may help you land a job. But they fail to address your larger career ambitions. They also fail to anticipate where the job market is heading. Thus, a job seeker relying on traditional job boards is likely to find themselves back at that same job board a short time later making yet another lateral movement.

Job boards offer job seekers little to no direction. In fact, most job boards are one-directional. They present job opportunities from the employers’ vantage point. However, they are not designed to take into consideration the specific talents of the job seeker, their motivations, or their larger career goals.

From the job seeker’s point of view, job boards offer a Band-Aid when a better informed, more holistic solution is called for. Lensa offers job seekers a better way.

From the employer’s point of view, job boards traditionally cast too wide a net. This means that the employer has to spend far more time and resources than they should in order to filter out candidates who would never be a good fit.

Furthermore, in today’s job market where employers are having an increasingly difficult time staffing their businesses, job boards fail to offer employers the guidance they need to make sure their offer is competitive in relation to similar job offers in their sector of activity.

Lensa offers a solution to these problems as well.

How Lensa’s AI-Powered Job Search Makes Recruitment Better

We’ve all heard the common adage: Two heads are better than one. How much better, then, would a million heads be? How about a billion?

This, in simplistic terms, is what Lensa’s AI aims to achieve. It executes real-time analysis of billions of data points to empower job seekers with the information they need to make educated career choices. It also empowers employers, allowing them to significantly cut down on the time and resources they spend on recruitment.

The result is access to a larger talent pool with better filtering of candidates. This ultimately leads to more informed decisions made in a shorter amount of time.

Finding the right candidate for the job while making the job attractive enough to ink that candidate is a hard enough task to carry out already. When companies are implementing all the latest technological advancements to help them with recruitment, how much of a competitive edge does a company lose by neglecting to follow suit?