With such a steady emphasis on social media and SEO-fueled blogging, it can be easy to overlook the importance of an email marketing campaign.
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The truth is that email marketing is still the most powerful marketing tool a business can use. Email marketing makes it easy to reach your target audience and cater to their specific needs, desires, and interests.
But is it enough to send out an email blitz and hope for the best? Not exactly.
Read on as we share our top tips for creating an effective email marketing campaign with high conversion rates.
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Understand Your Goals to Run a More Effective Email Campaign
You can’t gauge whether or not any digital marketing strategy is successful if you don’t understand your goals. Common goals for an email marketing campaign include:
- Increasing brand awareness
- Increasing website traffic
- Landing sales
- Getting feedback
- Generating new leads
Once you know your goal, you can select the corresponding email campaign model. For example, welcome emails and company newsletters work well for increasing brand awareness. On the other hand, cart abandonment campaigns and promotional campaigns can land sales.
Segment Your Target Audience
If you send every email to every contact you have on your email list, you’re not going to see the best results. For example, you don’t need to send a welcome email to people who have been shopping with you for years. But segmenting your email lists makes it easier to send each customer exactly what they need to see.
So how can you segment your target audience for your email marketing campaign? Consider defining factors like age and gender, location, interests, and overall engagement rates.
Strengthen Your CTA for a More Effective Campaign
These days, most consumers are looking for an omnichannel approach to digital marketing. Part of this is creating a seamless experience from one channel, like your email, to the next, like your website.
When you put together calls to action (CTAs) for your email marketing campaign, make your CTA stronger with clear language and direct links. For example, if you’re sending a cart abandonment reminder, make sure that you include a button or link that will take the recipient straight to their cart, where the only step left is to click “buy.”
Track the Results of Your Email Marketing Campaign
Setting a goal for every email you send out is important because it allows you to track the results. Every email can serve as a lesson as long as you look at the KPIs.
Not sure what KPIs are or how to track them? Take a look at this blog to learn everything you need to know about tracking your email marketing results.
Get More out of Your Email Marketing Campaign
Email marketing is still the most powerful tool in your digital marketing tool belt. The key is to make sure that you’re putting together a strong campaign and learning from each outcome. With this guide, you can do exactly that and start getting better results.
Looking for more marketing tips and tricks? Take a look around as we discuss digital marketing trends, print marketing opportunities, and beyond.