Featured image by guruXOX
With most companies focused on digital and online marketing these days, it’s easy to forget the benefits of old-school promotional posters and printed marketing material. But a well-thought-out mix of on and offline print marketing can give a wow factor and get your business in front of more eyes than you may think.
Posters, when placed in high-traffic areas, can help boost your visibility with your target audience. They have been a popular marketing tool for centuries, and there are many explanations for why they have endured. For the modern day, however, we’ve created the list below to consider how poster printing could be beneficial in helping you grow your business.
Posters Reinforce Your Other Marketing Efforts
Online and offline marketing tactics can complement and enhance each other for the best results for both. Posters, for example, offer the opportunity to reinforce your business as having a real-world identity. They can have an effect on people who are online less often, and this could achieve greater results than you might currently understand.
Moreover, each poster can include your logo and business identity. This can help push people toward your website and online presence. This multi-faceted approach creates a consistent message that helps with brand recognition. You can make it more accessible by adding QR codes or the like to your posters. These make for easy searching and access to your online activities from new people.
A Poster Builds Trust
Printed marketing materials still create trust. This is true whether you consider posters, ads in the newspaper or a magazine, a brochure, or flyers.
In fact, print marketing is often viewed as having more credibility. This is because it’s more time-consuming to create and requires more effort to complete compared with easily accessible online advertising solutions.
You can place them somewhere that your target audience will see them. But be sure to provide them with direct online links. You can quantify their success by the amount of traffic that will be pushed to your website. (Think of those tracked QR codes again.) Poster marketing is an in-your-face marketing tool.
RELATED ARTICLE: 5 BEST WAYS TO ADVERTISE YOUR BUSINESS REGARDLESS OF SIZE
They Are Highly Visible and Offer Wow Factor
A well-designed and well-made poster attracts attention and gets your brand and message in front of eager eyes. They come in various sizes and styles and are fully designable and editable. This means you can determine your desired visual appeal and impact.
Finally, posters allow you to create something truly unique. Stay fresh in a viewer’s mind through design and attract people to your business with strategic placement. Perhaps a train station is most suitable. But maybe it’s a café or another type of shop. However you use them, posters offer complete flexibility and placement options to suit you and your business.
RELATED ARTICLE: A QUICK GUIDE TO BRAND ASSET MANAGEMENT
Upgrade Your Marketing Efforts with Posters
There are so many benefits that come with poster marketing, but the final make or break is a quality printing company that does a top-quality job. Coming up with a unique design is half the battle, but that stunning design can be a trainwreck if your print job is subpar. So be sure only to use an experienced and quality professional company to add the final wow factor to your marketing design and efforts.
RELATED ARTICLE: THE BEST WAYS TO BEGIN MARKETING YOUR STARTUP