Wendy Krepak and her husband made a comfortable living in real estate for 26 years. While both of them were making healthy salaries, Wendy always liked using gift cards, point cards and rewards cards, but she was beginning to find that keeping them organized was easier said than done. That's when Wendy came up with a little invention of her own to help her organize those cards. By inserting an alphabetical filing system in to a small purse, she was simply trying to organize things for herself. But soon others began to notice her using her little invention and asking where she got it. She quickly realized she might have stumbled onto something. So Wendy put a plan together and began producing and selling what she called the "Card Cubby."