John Battelle: New Marketing in the New Normal

Earlier this week, I had the opportunity to provide some Twitter back channel commentary during John Battelle’s interview about the future of marketing.


Use Your Local Flea Market As Biz Incubator

Most street fairs and markets have a very low barrier to entry: You’ll need transit, a table, a tent (for outdoor markets), a cash box and the ability to contribute a small booth rental fee to the market’s organizer (usually $25 to $50 for small communities and $75-$125 for urban fairs).


Got A New Invention? We’ll Publicize It!

Under the Radar has proved so popular that Inventors Digest is going to experiment and expand it, both online and in the print edition.


Google Wants To Be All Up In Your Biz

Along with the name change, Google’s added a heap of new features to help firms connect with potential customers.


Make Press Releases Available Online

Ideally this press area will be on your website and offer a simple link from the homepage as well as a logical URL, i.e.,


How To Get On Talk Radio

From gardening shows to national business shows, the producers and on-air talent are more than happy to consider you as a guest, so long as you have something valuable to add to their show.


Constantly Promote Your Biz

Submit your gems to Digg, Reddit, and StumbleUpon.


Best and Worst Biz Names

There is such a place: Rat’s Restaurant in Hamilton, New Jersey, which is Zagat-rated and an Diners’ Choice winner.


Sweet-Talk Your Way To A Sale

The clever violin-munching cartoon cookies above were commissioned by Boston’s Reuning & Son Violins — a retail and repair shop for new and antique instruments — for last week’s American String Teachers Association trade show in California.


Freemium: Everyone’s Doing It, But How?

New business models have been a hot topic of discussion lately as we’ve debated both the benefits of freemium and it’s possible replacement model, subscriptions.

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