Businessweek:
The lone entrepreneur, the business that decides to stay small on purpose, or the aspiring microcelebrity, the strategy of negating competition by owning your space may be right up your alley.
Here’s how to do it.
– First, become the name that comes up when people think of the space you want to own.
– Second, establish microcelebrity around your brand.
– Third, remember that the rich get richer.
Photo by ywel.