Local Brands To Lead Franchising In Middle East

Middle East North Africa Financial Network:

The Middle East’s franchising industry offers huge scope for growth, but not from the traditional influx of international brands; home grown brands are poised to take to the global market according to international franchising consultancy, FranCorp.

“The future is great for the regional franchising industry as it is a growing industry. The demand and growth is consistent and there is awareness of the benefits of franchising in the Middle East. There is a lot of scope for home grown brands to go international,” said Chirine Ajami, Senior Consultant & Director for FranCorp ME.

FranCorp, exhibiting and leading the educational programme at this month’s Franchising Middle East (FME) exhibition in Dubai, has provided franchising consultancy services for more than 30 years. Based in the US, Francorp has advised more than 8,000 companies and developed over 1,000 successful franchises.

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