My point is this: companies that do not take PayPal, and do not charge low, round amounts for their goods and services are missing out on a pile of revenue. Marginal profitability is usually not the worry with Internet firms, it’s getting enough functioning customers. I’ll pay $5 for about anything, if I want it, no questions asked. No hemming, or hawing.
Everyone has PayPal. Everyone will pay $5. I’m calling this the new bottom-tier of Freemium. Go get some green, friends.
Photo by Bragin Alexey/ShutterStock.