Could a Reseller Program Be Right for You?

One of the easiest and most lucrative ways to hop out from behind your desk and get into the driver’s seat of your own business is by pursuing a reseller program. These programs give entrepreneurs the opportunity to build their own business around an established product. Because you won’t have to be involved with the costs related to manufacturing, it will be entirely sales- and marketing-driven. If you’re the kind of entrepreneur who feels that these aspects of business are your strong suit, then a reseller program could be for you.

Now, perhaps you’ve never heard of reselling, and if you haven’t, then you’ve navigated your browser over to the right place. We’re going to explain the reselling business, and hopefully explain how you can make it work for you.

How Can I Make Reselling Work for Me?

Many companies take advantage of reseller programs in order to expand the reach of their products. Rather than relying on placing their products in brick-and-mortar stores, they partner up with a network of resellers who handle the sales and distribution of their products and services. In some cases, a reseller will be responsible for holding onto stock that they will then sell to their customers. In other cases, the company producing the product will handle all of the order fulfillment. Because of this, there’s a lot of flexibility within the reselling model, and it’s very likely that you’ll be able to find an arrangement with a manufacturer that works well for your skills and means.


One of the many advantages of reselling is the sheer volume of different reseller programs out there. 3D printing, for example, is a business sector where there is a wealth of reseller program opportunities. If you’re a forward-thinking, future-driven entrepreneur, then this, or a reseller program in another futuristic business might be just the thing for you. If dealing with a more established product or technology is more your style, then a little research on your part should point you in the right direction.

Because reseller programs operate across a wide swath of different business sectors, you can use such a program to get your foot in the door of a particular business sector that appeals to you. Due to the fact that you’ll be involved in the transaction of products within that sector, you’ll be able to establish a list of contacts, something that may become invaluable should you choose to roll a reseller business opportunity into something else later on down the line. Some people find reseller programs so lucrative and successful, that you might even be able to think of getting involved in one as like being paid to network.


How Do I Get Started?

In order to get started, you have to do the legwork in order to find a program that’s going to be a good fit for you. There are several things you should consider when making this determination:
The Product: Is what you are going to be selling something that you can develop an emotional investment in? Since your success as a reseller will be heavily influenced by your ability to sell the product in question, you’ll want to make sure that it’s something that you can be passionate about, as well as something that you can speak knowledgably about.
The Terms: As we mentioned earlier, every reseller program is different. So you’ll want to examine the peculiarities of the reseller program that you’re considering. How will the model of the program work for your financial situation. Are there royalty payments that you need to factor in?
Your Business Plan: As a reseller, you really are going into business for yourself, and like any business you’re going to need a business plan. Don’t make the mistake of thinking that because you have a ready-made product to sell that you can skimp on this important step.
The Company Itself: Make sure that you thoroughly research the company whose products you’ll be selling. Anything that might go wrong with them is sure to affect you, so it’s better if you know what might be coming sooner rather than later.

With these things in mind, you should be able to get out there and explore the reseller field. When you find something that meets your criteria, prepare yourself for the application process, which can be somewhat demanding. You’ll have to provide a lot of information about yourself and your business reach, so make sure you have this information hammered down before you get involved in the process.

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