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Alternative Wellness: A Growing Market

Featured image from Cedric Lim on Pexels

Today’s wellness market is booming. In fact, it’s nearly indistinguishable from the broader health sector. For example, just look at the recent announcement from CVS that they will be selling CBD products in 800 of their stores.

However, in order for the wellness world to sustain this kind of success, the industry needs strong marketing tactics to reach those with minimal wellness consumption.

Taking cues from both the healthcare world and those businesses selling luxury goods, wellness brands can expand their reach. Using these strategies, they can get the word out about major offerings from yoga and reiki to essential oils and acupuncture.

The wellness world is diverse and exciting, and there are many products to explore. Here, we look at a few of them.

Be a Wellness Trend Spotter with Essential Oils

When it comes to wellness goods, one of the hottest products on the market is essential oils. These are those scented products that were once at the heart of jokes about hippies. Well, these products are certainly not limited to those leading an alternative lifestyle anymore.

Instead, in 2018, citrus essential oil sales alone reached 80,000 tons. That’s a lot of little vials of orange and lemon scent. Moreover, these numbers make it clear that this is a growing industry with strong sales opportunities.

Get Trained in Aromatherapy

For those interested in pursuing the essential oils trend, however, it’s not as simple as lining the shelves with sparkling amber bottles. Rather, some of the most successful people in the industry, besides those peddling essential oils through a multilevel marketing scheme like DoTerra, are those who are trained in aromatherapy.

Aromatherapists are specialists in the art of scent healing. When you have this certification, you can make your products and services more appealing to buyers.

In fact, you can even study to be an aromatherapist online through programs like Courses For Success. When buyers know they can both purchase their aromatherapy products and seek advice and treatment from a single practitioner, that’s a clear sales advantage.

Apply Different Marketing Strategies to Wellness Services

Marketing essential oils is fundamentally about selling a product. However, when that item is blended with aromatherapy, then it becomes a service. Aromatherapy, like massage and other wellness specialties, requires different marketing strategies.

For example, as with aromatherapy, massage therapists benefit from pursuing certification. Some even specialize in particular forms and applications, such as sports massage, traditional spa practices, or advanced bodywork.


While those new to purchasing massage services may just ring up a spa and book an appointment, those with a greater degree of wellness literacy are more likely to seek out specialists.

Partner with Other Practitioners

When marketing a specialty service like massage, it can also be helpful to partner with other wellness practitioners. In this way, a group of specialists can provide an array of services in a single location. This is, unsurprisingly, part of what people like about spas. This is how Begin to Heal, a digital, on-demand wellness company, is trying to build its brand.

Holistic Wellness Practitioners Look to Digital Marketing

In fact, Begin to Heal markets a variety of holistic wellness practices, including reiki, hypnotherapy, Ayurveda, nutrition coaching, acupuncture, and energy healing. This allows users to book in-person and digital sessions through a consolidated hub.

Particularly for those who don’t live in urban centers where these services are widely available, this type of consolidation offers an ideal opportunity to pursue holistic health. For many companies peddling popular wellness practices, marketing digital avenues may be key to increased sales.

Modern Wellness and Traditional Health Services Become More Closely Aligned

Over time, wellness and and traditional health services have become more closely aligned. For example, more conventional medical practitioners now offer alternative forms of care.

Therefore, this is the ideal moment for those practicing allopathic medicine and those in the alternative health world to actively partner with each other. Technology has changed medicine. Holistic care providers can leverage those same tools to expand their offerings as well.