SEO (Search Engine Optimization) is a powerful tool to attract new site visits that convert to sales. Social media and blogging can help, but local business reviews are the key to improving rankings.
Feature Photo by Cristian Dina from Pexels
The first step is to create a crowd-sourced review platforms with keywords and encourage customers to post feedback. Start with creative keywords in your business, website URL name, and company slogan. The more that potential customers write these keywords online, the more likely your website can be noticed by consumers around the world. It is a strategic way to change personal branding.
Here is helpful information on the value of local business reviews and SEO keywords:
How Page Algorithms Work
Review websites have algorithms to find out fake and real reviews. Fake reviews are often done by bots or paid posters that are paid by competitors. Once reviews are filtered, it shows up on the page.
Customers can share a review and choose a one out of 5-star rating. Think that some of your existing reviews are unfair? An online reputation management company can delete and index reviews to give you a fresh start.
Placement is Important
Online reviews on popular sites help increase clicks on your business profile. A high volume of clicks on a profile improves SEO rankings. According to Vendasta, here is a list of the top review websites:
- Google My Business
- Trip Advisor
- Better Business Bureau
- Yellow pages
- Angie’s List
One way to motivate customer feedback on these sites is to add links to the sites on your website, usually on your testimonial page. Online reputation management companies like Massive Brand Online can not only help give you a fresh start with your reviews but also have effective ways to prompt your customers to post real reviews to the different review sites listed above.
Place Reviews on Your Website
If you used WordPress to create a company website, use a plugin to connect to and publish local reviews. When review links are published on a testimonial page, people interested in reading additional reviews will click on the link back to the review site. This keyword strategy helps increase visibility, sales, and revenue growth.
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The more people click, the more Google logs that your website is relevant to the selected keywords. Consequently, your website will move higher to the first page of Google search results.
New Reviews Drive SEO
If you run a business worth mentioning online, fresh reviews will happen with minimal effort. Here is a list of ways to attract new reviews:
- Blogging and articles
- Daily social media posts
- YouTube videos
- Influencer comarketing
Image by Gerd Altmann from Pixabay
You can’t do it alone. Working with other brands, influencers, and content every day is the key to success.
Once you learn to encourage customers to post feedback and regularly monitor reviews, you can outshine competitors. Online review links on your website and a business profile on a popular review site help you surpass the competition.
In 2020, improve your SEO with the help of local review sites.