tools - featured image

Digital Marketing Tools Every Marketer Should Use

Featured image by PopTika

Digital marketing is now a must for increasing brand awareness and sales. Moreover, you’ll find countless platforms, apps, software programs, and other marketing tools to help. In fact, experienced marketers rely on many of these tools and platforms to boost their sales.

In this post, we introduce you to some important tools you should turn to if you want to increase the return on your marketing investment in the months to come.


There are plenty of marketing tools that can help you boost your SEO, or search engine optimization. Different sites and apps use various metrics to analyze the quality of web pages and social media networks.

There might be a small variation in the results of different tools. However, most marketers are satisfied with

Ahrefs, a digital marketing tool

Ahrefs is a startup founded in 2011. It provided the first edition of Site Explorer and thereby changed approaches to backlink analysis. Now it is widely used among software developers and SEO experts and is one of the world’s best analytics tools. Other seo techniques include guest posting and niche editing that can be easily found on any outreach service provider.

However, you don’t have to go all the way to the Ahrefs site to analyze web pages, websites, and keywords in terms of SEO metrics. Instead, you can use the Ahrefs SEO Toolbar, a Google Chrome extension. This will provide you with the most important keyword metrics right on the SERP (search engine results page).

These metrics are:

  • Search volume, both global and country-specific
  • Keyword difficulty (KD)
  • Clicks
  • Cost per click (CPC)


Moz is another useful tool if you want to create SEO-optimized articles that will bring traffic to your website.

Moz, a digital marketing tool

It has been called the biggest SEO community in the world, and it is building tools to make content marketing easy.

Moz also has a Google Chrome extension that can provide you with free analytics data such as page authority (PA), domain authority (DA), spam scores, and so on. This makes it the best tool for learning about a site’s authority.

Google Trends

With this marketing tool, you can better understand how to use Google data to tell your stories in a way that better promotes your brand.


Google Trends is a website that provides analyses of the popularity of top search keywords in Google Engine. The website provides graphs where you can compare the search results of different queries over time in different regions and languages.

Google Analytics

Google Analytics is a platform inside the Google Marketing Platform. It tracks and reports website traffic.

With this tool, you can check the return you’re getting on your investments in marketing, content, and products. Then you can optimize your performance accordingly. Google has unparalleled insights and machine learning capabilities. These can be vital for your business.

LinkedIn Sales Navigator

LinkedIn Sales Navigator gives you access to sales experts, marketers, and businesses. Here, you’ll gain a wider reach and can thereby better search for potential customers.

Since it is an employment-oriented network, it gathers together a whopping number of individual users, professionals, and companies. Therefore, the Sales Navigator can be of great use for generating leads and converting them into sales. This makes it a powerful marketing tool. It has also a Google Chrome extension that facilitates the process.


Content generation is a must for every marketer and business owner. Therefore, every marketing campaign needs writers to continually prepare compelling and creative content.

As you know, grammatical mistakes are every writer’s nightmare, and content marketers are no exception.

But Grammarly is an efficient tool that provides free automatic grammar checking, whether you’re writing a marketing piece or an email. Using its Google Chrome extension, you can easily bring your content into a Grammarly sheet and check your grammatical mistakes.

However, you might become addicted to using this tool. Many people cannot imagine a working day without it. This tool will improve your copywriting. Perhaps even more importantly, it can suggest essential edits for your professional emails.

Social Media Automation Tools

Nowadays, every marketer and business owner needs social media automation tools for their online marketing strategy.

Here is a list of several popular automation tools, each of which provides different important and useful features:

  1. Agora Pulse
  2. Hootsuite
  3. Buffer
  4. Crowdfire
  5. CoSchedule


The ability to schedule your social content is one of the most important advantages of social media automation tools.


Awario is basically an analytics tool for social networking sites and apps. It covers all the top social media services in the world. Also, this tool helps you to easily search for relevant influencers and build long-lasting relationships with them, which is a powerful way to boost your marketing reach.

With this tool, you can be aware of recent mentions about your niche and brand. Monitoring the most active advocates in your industry is a useful feature that Awario will provide you with. Basically, this tool is good for finding influential people in your niche.

Just search for the relevant keywords, and Awario will sort social media influencers and bloggers based on their reach, their number of followers, or their blog’s traffic.

Social Tradia

One of the most crucial parts of embarking on a new business is to establish social media accounts and gain followers. If you want to do it by yourself, it can be tedious and time-consuming. Therefore, acquiring and customizing well-known accounts can be a wise course of action.

Social Tradia claims that they are the ultimate hub when it comes to transferring Instagram accounts. If you follow the social media market, you know that transferring social media accounts via public channels is nearly impossible.

Social Tradia was born in 2016 in Toronto, Canada. It provides safe and secure transactions over verified accounts. Actually, they do everything you need in the process of acquiring and customizing an Instagram account. This includes screening, safety, anonymity, and quality control.

Many influencers sell their Instagram accounts. Social Tradia is one of the best sites that can facilitate the transferring process.

Free Image Collections

You probably know that many people enjoy multimedia content such as images, videos, infographics, and so on. Use these to break up long and otherwise tedious texts. As the old saying goes, “A picture is worth a thousand words.”

You need to generate creative visual content if you want to keep your followers. Of course, you cannot produce all of this content by yourself. That would be far too costly and time-consuming.

However, there are a lot of useful tools and sites which provide you with high-quality images at no charge. For example, and are two popular sites that provide thousands of images in various categories.

Make Use of These Digital Marketing Tools to Increase Awareness of Your Brand

These tools will help you with your online marketing. However, there are many other tools besides these. Take time to learn about them and you’ll go far in boosting your business.

Always remember, however, that no matter how good a tool is, you need far more to create successful digital marketing. For example, you also need to learn how to build a sales funnel, generate leads, and build customer trust.

Bookmark the Business Opportunities site and come back often. The content we offer here will help you learn what you need to know in order to boost sales for your business.