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The marketing strategies companies use to reach their consumers has changed over the years. The explosion of the internet means that now, more and more people are proactively seeking out businesses that appeal to them rather than vice versa. In fact, recent statistics show that almost two-thirds of all commercial transactions begin with an online search.

How can you guarantee your business is able to access its own piece of that lucrative pie? Through a robust marketing strategy, of course. By establishing and optimizing a strong digital presence is key to enhancing your brand exposure, reaching out to new prospects, and converting them into customers. Keep in mind, this will also ultimately boost your bottom line. So, here are three marketing strategies for you to explore which could help take your business to the next level.


1. Automated Ad Management

Around 50 years ago, we estimated that the average person saw up to 1,600 ads per day. With more and more of our time spent online, that figure has likely increased substantially in recent years. From pop-ups, banners, pay-per-clicks, to content advertising, social media and emails, the opportunities for you to put your company in the shop window are virtually limitless.

Unfortunately, there are too many strategies to choose from. Sometimes it can be difficult to know which ad campaigns are performing well and which aren’t. Thankfully, that uncertainty can be overcome with the ingenious affiliate tracking software pioneered by Voluum. Voluum allows you control each individual campaign from a single tracker. Keep tabs on up to 30 different metrics about your performance online and tailor your approach accordingly. This tool helps make sure your money is always well spent.


2. Social Media

According to Statista, almost half the world’s population, 3.6 billion people, used social media last year. That percentage is expected to increase to 56% by 2025. These days, people don’t just use platforms like Facebook, Twitter, and Instagram to share their stories and connect with friends. They also use them to find new products and services. As such, it’s a huge portion of the planet’s consumers which your business can’t afford to miss out on.

Social media is a great place to promote ad campaigns and expand your brand’s outreach strategies. However, it’s also great to establish a solid connection with your customer base. By taking the time to respond to questions, comments, and complaints, you can create a rapport between yourself and your audience. This will position your company as one which really cares about its customers.

3. Content Marketing

Content marketing is a subtler beast than most of its counterparts. Instead of flashing up on a user’s screen in the form of a pop-up or banner, content marketing (in the shape of blogs, articles and how-to guides) allows you to share something of value with the customer. Thus, these strategies immediately pique their interest and invite their trust.

Indeed, you don’t even need to include a call-to-action in a piece of content for it to be a worthwhile marketing tool (though it can certainly help when used appropriately). Viral media snippets are worth their weight in gold for the buzz they create around your brand and the exposure they afford you. Although they’re less shared (but still informative), these pieces are an excellent way to establish yourself as an authority and market leader in your chosen sector.

Don’t let your company rest on its laurels and miss out on a sizable target audience. Use automated ad management, social media, and content marketing to enhance your appeal and convert more prospects into sales.