Your Guide to Marketing with Tumblers

Featured image by PNW Production via Pexels

Staying hydrated is a big part of everyone’s daily lives (and it’s pretty important). Whether it’s water, tea, sports drink, or your favorite coffee, you need an attractive and durable container to keep your preferred beverage safe. That’s where tumblers come in. They’re handy as convenient beverage vessels that anyone can use at any time.

Tumblers are a distinct style. They can hold either hot or cold drinks and they offer several advantages over other types of drinkware. This makes them ideal for marketing purposes. But how do you start marketing and promoting your business with tumblers? In this article, we’ll tell you how. Check it out below.

RELATED ARTICLE: HOW TO BUILD CUSTOMER TRUST

What Is a Tumbler?

Tumblers are basically drinking glasses with a wide mouth and large base. So what makes them so great? Tumblers are great for serving up drinks because they keep their contents hot or cold longer than other types of glasses, and they’re easy to handle.

The wide mouth lets you put ice in the glass easily, and the large base means that you don’t have to worry about the cup tipping over if you’re holding it by its edges. There are plenty of other great reasons to use tumblers, but these are probably the ones that give them their wide appeal.

Why Sell or Promote Them?

You might be wondering why it’s a good idea to sell or promote tumblers as giveaway items at your small business. You might especially be curious about it if your business doesn’t usually sell cups or drinkware. But there is a very good reason to sell these types of items or use them in some promotional capacity: People love to get something useful, practical, and cool for free.

Of course, you can and should imprint your logo and company information on the cup. Then your tumblers will advertise your business when your customers carry them in public.

This is a great way to get your name out there and increase brand awareness. Your information will be available to anyone who might happen to see it. Tumblers also offer a good way to make a little extra profit on top of your regular sales. So even if you don’t use them for marketing purposes, adding them to your inventory can be beneficial to your business.

Are There Different Types of Tumblers?

Just like any other beverage vessel on the market, tumblers come in a wide array of types and styles. Here are just a few of the materials used in tumblers today:

Plastic
Aluminum
Stainless steel

In addition, tumblers can be:

Insulated
Double-walled
Traveler mugs
Vacuum flasks

There is a tumbler for everyone, regardless of their beverage preference or drinking habits. If customers like cold drinks, they might opt for a tumbler with a double-walled construction that will keep a drink nice and cold. But if they prefer hot drinks, insulation is great for keeping coffee or tea warm.

If they’re always on the go and need something easy to hold while enjoying a beverage, there are tumblers with straws and special lids available. The options are endless. There are plenty of styles that will suit anyone’s taste or needs. Offer a variety of them for your promotion to generate as much interest as possible in the product.

What’s the Best Way to Use Tumblers?

If you’ve never used a tumbler before or have no idea what they are, you might not realize they have myriad uses. A tumbler can be used for carrying water, carrying hot beverages if it’s insulated, and acting as a convenient way to have a built-in straw on certain types of them. Most of the time, they’re used for cold drinks, which makes them a strong summer favorite. They’re perfect for drinking something at home or on the go.

You Can Customize Them

As with any type of drinkware, tumblers are highly customizable. This means you can put whatever you please on your tumbler and then sell it at your store. One of the best things to put on your tumbler is going to be your company logo, name, information, and anything else you deem appropriate. Some companies like to experiment with different designs that somehow incorporate this information in order to maximize their reach.

Incorporating some promotional custom tumblers into your business plan is a good way to help increase customer retention, generate interest in your company, provide high-quality products, and give you an opportunity to showcase your brand to the public. Tumblers make great gifts, are ideal for giving away to your employees as well as customers, and are an all-around remarkable item that can supplement your other marketing efforts.