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How to Vet a Franchise
When I was in my late twenty’s, I had a horrible experience buying into a popular franchise concept. I am a lover of all things business and have been self-employed most of my adult life. After my sour franchise experience, I have investigated hundreds of franchises trying to find just the right thing. At this point I consider myself a franchise investigation pro. Here are the questions you need to know to ask in order to properly vet a franchise.
Five Places You’ve Probably Forgotten to Put Your Logo
For sure you’ve placed your logo everywhere you can think of. You’ve covered all the usual suspects—your website header, your profile photos on social media, your product packaging—but where else can you display your logo, the all-important image that represents your brand? Here’s a roundup of five places you might have missed.
How to Write Compelling Content
To write compelling content is a choice. Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources. The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.
6 Tips for Starting an Ecommerce Business
More than 200 million shoppers are going to be spending money online this year. There’s never going to be a better time to start that new ecommerce business you’ve been thinking about. If you want to start an ecommerce business and sell products online, this checklist will guide you through it.
Getting the Most out of Your Cloud System
Too many businesses aren’t getting the most out of their cloud set-up. They just view it as somewhere to store data, a way to save money and keep their information safe. However, the cloud also offers companies a large number of other functions and options that can bring real benefits. These benefits aren’t anything fancy or complicated, but they will give your business a bit of an edge. Read on to learn more.
6 Tips to Get the Most Value from Your Quality Website
Any entrepreneur trying to grow their business knows the value of a quality website that can act as a perpetually accessible brochure, helping you to draw in customers around the globe while you sleep. When potential clients or customers are seeking information online, your website plays an integral part in the decisions they make. The value of a well organized website includes customer acquisition, credibility and being found via search engines. Therefore, it’s in your best interests to set up a website as soon as possible if you don’t already have one. Here are 6 tips for getting the most value out of your website.
3 Tips for Building a Lasting Family Business
You have probably read or heard about traditional old-money families that have built a lasting family business. They have kept their family’s wealth, fortune, and influence alive despite the passage of time. Yet, for every old-money family there are thousands of nouveau riche in which the wealth did not survive beyond the second generation. However, building a lasting business legacy, though hard, is not impossible. The piece provides insight into 3 tips that can help you build the legacy of a lasting family business.
The Importance of Having Employee Time-Tracking Software
The right employee time-tracking software can help you increase the productivity and profitability of your business. Plus, it’s an excellent way to cut unnecessary expenses. Here are just a few of the benefits of having time-tracking software for your small business.