When people think about marketing gamification, they commonly think about loyalty programs. However, it has moved far beyond simple loyalty programs. Now, it is creeping more and more into other marketing strategies and even product development. Are you leveraging gamification in your marketing strategy? If not, it’s time to level up.
Automotive businesses have great potential to grow, considering the industry’s steady rise over the past few years. As people look for convenient transportation, car financing has become more accessible. More consumers are also keeping their older vehicles, choosing to do scheduled servicing to prolong their lifespan. These trends all point to a bright future for your car replacement parts business. However, people don’t look for your services until they need them. So the challenge is being the first service provider with a relevant offer. But amidst the sea of competition, how can you tread the waters? Here are some tips for boosting the sales of your car replacement parts business.
Business has always been a matter of intelligence. Free up your creativity and curiosity by using SMS to take care of your routine tasks. And give your marketing a boost, too, by adding SMS to your marketing plans.
Whether you’re interested in building your brand, generating website traffic, making sales, or just about any other specific objective, influencer marketing will likely be the road that leads to the most impressive results.
Are you racking your brain trying to figure out the best way to market your brand or company? And wouldn’t you just love to increase your reach to your target market? Well, then, have you heard about the power of influencer marketing? Influencer marketing has the potential to rapidly accelerate the growth and visibility of your brand. Used well, it can pull your brand out of obscurity and into the global limelight.
While most folks consider promotional materials a luxury more than a necessity, there is good reason to believe that promotional materials do a lot more to build brand awareness than is typically believed. Fortune 500 companies and startup companies alike spend millions of dollars each year on promotional items. T-shirts, key chains, letter openers, and other objects are the usual suspects. Interestingly, there is research into how and why these items are most effective. As it turns out, they’re most likely to be the most successful in increasing brand awareness when people use them in places where they do most of their business decision-making.
I get it: You’ve read your fair share of online articles about B2B marketing strategies, haven’t you? And if I’m guessing right, most of those write-ups are generic—borderline useless. You can’t imagine why anyone would even take the time to write such a piece. Don’t worry. This article isn’t one of those. If you’re sick and tired of reading pointless articles about B2B marketing that trick you into reading them by claiming they’re “must-read guides,” then you’re in the right place.
For sure you’ve placed your logo everywhere you can think of. You’ve covered all the usual suspects—your website header, your profile photos on social media, your product packaging—but where else can you display your logo, the all-important image that represents your brand? Here’s a roundup of five places you might have missed.
It can be difficult to make sense of the acronyms used for online advertising, but whether you choose CPM, CPC, CPL, or CPA advertising, you want to get the most for your money. Here we offer an in-depth look at one of those acronyms—CPM. We tell you what all those other letters stand for, too. But we focus here on CPM, tell you what you should use it for, and review the networks that give you the best return on your investment (ROI) for CPM advertising.
The thinking behind influencer marketing is really quite simple. The idea is that if you pitch your content to an influencer, that person will share your content with his or her followers. When this happens, you get some attention and interest from their followers. However, things don’t always go this smoothly, since there are other factors involved. So how can you influence the way that social influencers to respond to you?